I guess we all knew it already, meta keywords didn’t really have any effects with regards to SEO, within Google at least. But most of us still use meta keywords from time to time and maybe even recommended others to do it.
The reasons for still using meta keywords are simple: While Google might not use meta keywords, other (smaller?) search engines might. Besides, who knows, maybe meta keywords might get reborn some time in the future (unlikely)?
If Google ranking is what you care about, then you might as well forget about meta keywords. Google made it official that they do not use the keywords meta tag in their web search.
Q: Why doesn’t Google use the keywords meta tag?
A: About a decade ago, search engines judged pages only on the content of web pages, not any so-called “off-page” factors such as the links pointing to a web page. In those days, keyword meta tags quickly became an area where someone could stuff often-irrelevant keywords without typical visitors ever seeing those keywords. Because the keywords meta tag was so often abused, many years ago Google began disregarding the keywords meta tag.
Matt Cutts, Google Software Engineer, says in his video (below), “The answer is, basically not at all” – to the question on how much they use the keywords meta tag in their main search results. “Basically not at all”….. “basically“…?
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