Will Google Plus Prove Itself A Social Networking Game Changer?

by Klaus on June 30, 2011

in Articles, Google+

With each passing month the Social Networking world grows even further. As societies become increasingly techno-centric, people are more and more driven to share and exchange ideas, concepts, and personal feelings over a growing social network. Facebook, currently, holds the top spot among user-ship and popularity but other networks are hoping to cash in on the myriad possibilities that come along with the vast success of having a popular social network. Google recently released “Google Plus” in hopes to capture a portion, if not all, of Facebook’s vast, 500 million strong and growing, base. 

It seems that the search engine giant, Google, is once again attempting to challenge Facebook’s control over the online social business and Google Plus will soon be released in an attempt to do just that. Google even admits that this new site is small but it’s growing fast. They’re still field-testing it so it hasn’t been released to the public just yet but it will be, and soon. Invitations have only been sent to a small number of users and journalists for reviewing and testing purposes. Google doesn’t want to prematurely release Plus because it could derail the project before it even has the chance to be successful. This is a big project for Goolge and there’s a lot riding on it and the company wants everything to be just right.

Google Plus has a similar rollout strategy that it used for Gmail and Google Voice and if everything goes according to plan then the build up for demand will follow in similar suit. Bradley Horowitz, who is currently overseeing Google’s communications products and social applications, recently stated that, “We’ve created a system that’s based on the concept of circles, so that I can take my college friends and drag them into a circle called ‘college buddies,’ and I can take my work colleagues and drag them into a circle that’s called ‘work friends.’ And I can share selectively the parts of myself with those circles that I choose to.” This is just one of the features that Plus offers to users in hopes to better manage and categorize the public’s growing desire for compartmentalized social groups.

Google is, in other words, trying to keep friends, groups of friends, and other various networks separate and more easily managed. There are similar features on other social sites but this is, by far, the most comprehensive approach, to-date. Facebook does have the feature called “groups” by many users have commented on its clumsy nature and various management difficulties. With Google Plus, users will be able to upload a photo or news and the user has far more control over who it goes to and who’s going to see it. You’ll be able to access it just the same as any other site through your computer, 4G Android Phone, or other mobile device.

Google also seems very committed to privacy with this new venture and is giving users greater control over content and stored information. This has been a big issue in the last couple years and more people are concerned with out their information is being shared. Google Plus is also promising to allow users to delete their information from its own servers, which is an option that Facebook users have never gotten.

It’s not clear as to how successful the new social networking site, Google Plus, will be but it’s generating a lot of buzz. It doesn’t matter how successful Plus will be, Google has a long way to go before it can come even close to Facebook’s numbers. Then again, MySpace was the reigning social site until Facebook came along. If Google Plus generates the kinds of figures that many think it will, the public is likely to see a long drawn-out social networking slap-fight for dominance.

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{ 18 comments… read them below or add one }

Sridhar June 30, 2011 at 23:30

I think Google + rocks in near time. It has lot cool features.
I like the “hangout”, able to do video group chat(no limit on no of people)
Sridhar recently posted… Win 7 Internet Security 2012 Virus Removal

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Michael July 1, 2011 at 17:05

I agree with you Sridhar! The ‘hangout’ feature is a really good addition also.
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Michael Aulia @CravingTech.com July 3, 2011 at 14:39

Yeah, I actually tried this feature with a few friends a couple of days ago. It was really fun 😀
Michael Aulia @CravingTech.com recently posted… Goodbye Google Panda, I’m a sad Panda no more!

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Klaus July 3, 2011 at 14:49

Lucky you. I received an invitation to Google+ but they are “over capacity”, so I have to try again later!
Klaus recently posted… MPAA to block Newzbin 2 access with Cleanfeed content blocking system?

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Michael Aulia @CravingTech.com July 4, 2011 at 02:06

I was planning to invite you but since a couple of days ago, Google has blocked the “loophole” so we cannot get people to get in at this stage.. hoping they will open for public real soon
Michael Aulia @CravingTech.com recently posted… Goodbye Google Panda, I’m a sad Panda no more!

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Klaus July 4, 2011 at 08:03

So that’s why I heard some people last week was able to signup even though they were “over capacity”… damn, I’m late to the party as usual 🙂
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DJ ARIF July 9, 2011 at 19:12

Hey Klaus,

I’ve got same kinda message from them… Over Capacity… 😆
DJ ARIF recently posted… Here are My Top 10 Best iPhone Apps which are almost the Top iPhone apps

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John July 1, 2011 at 00:19

Well it’s definitely a big challenge for Google to get so many users as Facebook has. But I think Google offers a lot more than Facebook also at security and privacy as at functionality.

I really like the circles of friends Google is introducing. I don’t want to share all my pics or information with all the friends I have. There are some I only want to share with my family for example, and others that I only want to share with close friends and not all my work mates. So Google has a lot of strong points for me.
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Michael Aulia @CravingTech.com July 1, 2011 at 01:14

The only problem with all new social networks is the friends.. How many of your friends will want to move from Facebook to a new one? Maybe a few 🙁

But I’ll definitely use Google+ for my online friends as I’ m trying to keep my Facebook private & personal – which I failed to do in the past lol
Michael Aulia @CravingTech.com recently posted… Google+ invite and impressions

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roppets July 1, 2011 at 14:49

I checked the video tour and it looks really nice. The thing is I can’t imagine people switching from Facebook to Google +… But yeah, it has some cool ideas that facebook doesn’t have. I like the group text idea!
-whoops, forgot to check comluv tickbox!
roppets recently posted… Revealing the Art of Puppetry | How do puppets work?

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Jason Cecabin July 1, 2011 at 18:46

i don’t think that Google will be able to overtake Facebook.
So many people are experts at using Facebook and have mastered it over the years.

I think Google’s best shot at getting a lot of users to use the Google Plus is to allow anyone who wants to try the beta version. word will start spreading and eventually everyone will be wanting to try it.

By keeping the trials limited, word is not spreading amongst the people who do not read technology blogs so they will stay on Facebook

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aditya trivedi July 2, 2011 at 09:51

I think this is just too early to call it a facebook challenger, it has some privacy problems.. Might be changing grounds for twitter but not for facebook though!
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Jennifer Gal-Gift July 3, 2011 at 00:34

I think Google is really trying to take it to Facebook on the security and privacy issues. And that’s great. What I’ve been waiting for, in fact. I’ve avoided Facebook thus far, but I will genuinely consider signing up with Google +.
Jennifer Gal-Gift recently posted… Ten Best Gift Ideas for Mom

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DJ ARIF July 9, 2011 at 19:10

I’ve got invitation from one of my facebook friends, but unfortunately I can’t join google plus… they shows me something like Over Capecity…. 🙁
DJ ARIF recently posted… The Top Secret About The Top iPhone Apps That iPhone Apps Developers Will Never Told You….

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Ricks July 10, 2011 at 07:23

We know that facebook has 185 million daily users.
We also know that Google is known as BIG G. Big G can do anything what it wants. Facebook has its know identity and popularity. Not now, may be in future, Google+ may become facebook challenger.
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Sonny July 13, 2011 at 00:49

I wonder whatever happened to Orkut. Wasn’t that supposed to be Google’s answer to Facebook? Has it completely abandoned that one…?
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Lalit July 15, 2011 at 18:52

Yes, I thiink Google can pose serious competition for facebook in near future and already there is a craze for google plus here. Some good features such as chat seems to be quite popular amomg teens.
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Veronica Cervera September 19, 2011 at 13:46

Google Plus will for sure have a difficult time catching up with Facebook. People are aware that Google launched this to compete with Facebook and sometimes that’s not a good thing. People tend to stick with what came out first. This is why Apple seized to compete with Microsoft. They are going to find a way to innovate Social Media.

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