Basic Internet Marketing Tools for Online Businesses

by Emily on November 7, 2011

in Marketing


With businesses popping up anytime and anywhere, making a living in any business venture today surely is a very tough challenge. Whether your business is big or small, in the age of the Internet, you need to establish your business’ exposure online. Fortunately, there are many Internet marketing tools and techniques that can be used for any type of business. It just goes down to learning what they are, and knowing which ones to use for a particular purpose.Below are some basic Internet marketing tools for online businesses:

  • Search Engine Optimization (SEO) – is a very efficient Internet marketing tool for improving the quality and volume of traffic going into your website. It involves a combination of “off-page” and “on-page” strategies that are designed to carry out your business goals. Hiring a reputable SEO company can help provide you effective strategies regarding SEO.
  • PPC Management – is considered to be a very crucial part of any Internet marketing plan. Pay per click is when an advertising company (such as Google and Yahoo!) charges a fee to the company being advertised every time somebody clicks on their advertisements. A good PPC management implementation can enable websites to maintain a good page ranking. Since PPC management is a continuous process that involves regular testing and tweaking, it is highly recommended for companies to hire an experienced and reputable SEO company to manage their campaigns to achieve desired results.
  • Free SEO Software – Many individuals and companies use many free SEO software solutions aside from the other Internet marketing tools and techniques because they see that they provide some significant value. Just like many software products, it typically depends on the user’s implementation and the nature of the website. Free SEO software can do many things for your site such as provide you with your website statistics, check for broken links, help with market research, etc.

The Internet marketing tools mentioned above are just some of the invaluable ones that you need to know in order to establish an effective business plan. These tools will significantly help you stay ahead of your competition online.

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{ 14 comments… read them below or add one }

Veronica Cervera November 8, 2011 at 04:16

Social Media Marketing is also an internet marketing tool that online business should pay attention to. This would help you look for potential customers and build your online reputation.

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Maz December 5, 2012 at 13:54

Agreed. You are right. Social media these days is an important tool as google is paying lots of attention to sites who have good social media rankings.

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sandraw2580 November 8, 2011 at 07:28

Thanks you for sharing this great post! I’ve been planning to start my own online business for quite some time now. And these post and the links are really helpful!

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Aanchal November 8, 2011 at 08:38

Online marketing is very essential for all online businesses and they can’t ignore it. But always use ethical ways to promote your website, products and services. You must need to target your niche market only then you can get more.
Aanchal recently posted… Web Design India

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Aaron November 8, 2011 at 08:42

SEO and PPC are needs of all online businesses. But you need to use it intelligently only then you get more exposure in your targeted market.
Aaron recently posted… Goa Carnival 2012

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Alan Smith November 8, 2011 at 13:20

I think with above marketing tool social media is also helpful. What do you say ?

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Marty November 8, 2011 at 15:39

I’m guessing socal media should be number one in this list.
Marty recently posted… Samsung Galaxy Player 5.0 Review

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Alan Smith November 23, 2011 at 08:01

Yes Marty, now social media is taking lead in web market.

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Albert Rox November 9, 2011 at 15:32

I believe that SEO + social media could replace any PCC campaign if you’ve an online business.
“Free” visitors from search engine and customer relationships on social media,that’s all!
Albert Rox recently posted… Social Networking CMS – nimbuscms.com

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Cara Bisnis November 10, 2011 at 22:18

i think SEO software is very important for beginner like me
Cara Bisnis recently posted… Adira Asuransi Kendaraan Terbaik Indonesia

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Wayne Evans November 15, 2011 at 11:09

Rapidly growth of technology has made our life much easier then it was years ago. Internet marketing is inexpensive and make your business all over the globe. SEO is the main tool for this but social media marketing and marketing with articles play an important in this regard.
Wayne Evans recently posted… Web Design Trends in 2011

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SEO Schweiz November 20, 2011 at 06:23

This is very important to select proper internet marketing tool to succeed any online business. I appreciate the basic Internet marketing tools you mentioned in your post for successful online businesses. Thanks for sharing your useful idea with us.

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Alex Braker November 23, 2011 at 10:55

Search engine optimization and PPC management are one of my favorite tools for online marketing. Hence I haven’t got much success with PPC but still trying optimize it for better performance.

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Dr. Blümin June 15, 2012 at 12:09

Speaking of SEO, it’s important to know that offsite optimization is more valuable than onsite optimization. a lot of people think it’s enough to change “some things” on your site and it will magically appear on Google page one for the relevant keywords. but this is simply not the case.

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