5 Steps To Promote Your Blog Using Social Media Marketing

by Guest Author on September 29, 2011

in Guest Posts, Marketing, Social Media

Social media marketing has evolved in this new age, and promoting your business with this powerful system has become necessary, if not mandatory. A lot of people shy away from social media marketing, because they don’t know how to to it. It all boils down to your knowledge of the web, and how people react to new developments.

Every blog owner should be using social media tools. There are a lot of mobile applications that can boost your productivity, without all the hassles associated with online marketing. As a matter of fact, social media can elevate your blog’s popularity and quicken your relationship building.

1. Understand How Social Media Works

There is a way you should approach social media like Facebook and Twitter, as well as Linkedin. These sites have all it takes to turn your small business blog into a go-to for quality information. Getting your web pages found requires more than content, you need to market your content properly and hence the term “content marketing.”

2. Content Marketing Concept

Content marketing doesn’t stop at writing articles and getting them syndicated. It entails understanding what makes people read, what their ultimate goal is and how to help them achieve it. Content marketing works so well in the areas of social media, because there is a lot of interactivity, like sharing, uploading and chatting.

There is a kind of behavior that’s obvious with social media users. For instance, Those who use twitter are much more aligned to business, marketing and selling. Whereas, Facebook is primarily viewed from the friendship aspect. Although, quite a bunch of marketers are benefitting from Facebook, it’s still easier to convert social networkers into customers via the former.

3. People Optimized Content

Knowing that people are real, with blood running in their veins, you can only make success with social media when you optimize your content for them.

Don’t be like those who stuff their content with with keywords, with the hope of ranking on Google top 10. Well, even though some poeple have benefitted from it, it doesn’t make it legal and good. People read informative content, not necessarily articles that have keywords here and there. I’m not saying you should forget about keywords, but in using them, make sure it appears natural. This way, you would be able to entice people to link back to you.

4. Link Juice Content

What is the secret of link juice content? By this I mean content that gets a lot of social sharing, link backs and natural backlinks.

The secret is in the content style. It’s not necessarily the topic that matters. Even in competitive markets like blogging, you can still write contents that appeals to human. It’s all about catching the concept behind the words. How does the word present impact lives and persuade readers to take action. These are some of the questions you need to answer when writing your content.

It’s much easier to share and link back to an interesting post, than an informative post. But when combined, your traffic and web credibility would go on steroids.

5. Earn Your Reader Trust

When your blog readers trust you, it become easier to share your content on social media sites. Trust is contagious and magnetic. That is why, every effort you put online must be geared towards improving and strengthening your trust.

No matter the niche you’re in, earn the trust of your visitors, and they would naturally link back to you. Sharing becomes fun and rewarding when they like and enjoy you as a person. For instance, when creating my review blog that features sittercity coupons and 6pm discounts, my ultimate goal is to help online shoppers save money. This has earned me a degree of trust and so, getting these people to share my content with friends and family is as simple as your next meal.

Marketing Takeaway

By following the above steps, that is somewhat simple, you would be able to drive quality traffic from social media sites, engage these visitors and willingly persuade them to share your content naturally. I’m sure every blogger knows about these tips, but only a few are doing it. Go take action today and reap the rewards.

Guest article written by: Michael Chibuzor is a Freelance Writer and often writes about discount deals at coupon blogs that sitterciy Coupon and 6pm discount codes. He is currently contributing to a coupon site that offers a free sittercity.com coupons and 6pm coupons codes.

Comments & Leave a Comment

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{ 16 comments… read them below or add one }

Michael @Blast4TrafficNow September 29, 2011 at 12:10

Thanks for publishing this guest post. It looks amazing and I’m glad I contributed.
I’m grateful Klaus. From Michael Chibuzor
Michael @Blast4TrafficNow recently posted… How to Determine a Blog’s Value for Guest Posting

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Richard September 29, 2011 at 14:23

Thanks for these tips. I think many of use when we create our content forget that there are real people reading it, not just search engines. If you interact on your blog and your social media outlets like a real person, you’ll make many more connections.
Richard recently posted… Where You Can Find Royalty Free Images for Your Blog

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Kate Brown Wilson September 30, 2011 at 02:50

Social media marketing has a lot of good benefits in online business, I really appreciate these list of tips you have shared, I can add this to my knowledge.

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Veronica Cervera September 30, 2011 at 09:17

Hi Michael,

You did a great job writing this post. It’s so true that promoting your site through social media will drive you tons of traffic. You just have to make a good strategy in order how to attain this. For starters, you can use Facebook and Twitter in your campaign.

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Richard September 30, 2011 at 12:26

Earn Your Reader Trust is the hardest step but at the same time it’s the most rewarding!
Thank you for your guest post,interesting artcile!
Social media now are a must!
Richard recently posted… Social Networking Websites – Business Tips

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Genie October 1, 2011 at 04:51

I cannot elaborate more on this. You have presented the right idea on promoting one;s blog via interacting to “real people” in the social media sites. People these days are into it. Facebook thing and the Twitter and so are the video medias that people mostly visits more often daily.
One must exploit this to gain the needed people driving traffic to yours. But the content must synchronize with that of your aims.
🙂
Genie recently posted… lifecell reviews

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Tulisan October 1, 2011 at 21:04

I think social media is the best place for marketing activity now
Tulisan recently posted… TOP 1 Oli Sintetik Mobil-Motor Indonesia

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Laura Christine October 4, 2011 at 09:08

You are correct. These days social media marketing has gain a very big place.The tips you have included here is amazing. I learned many things from that. Thanks for giving such a great ideas.

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William October 4, 2011 at 12:32

even if you are very good at writing but do not market that content by different media marketing channel you will not get the real value that your content worth for and this post describes exact scenario on what it takes to get noticed on the web and how to engage users with your content. Thanks for such a great post.

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Michael Chibuzor October 8, 2011 at 16:31

You’re right Williams, marketing is so important and that’s what I’m investing my time on. I learn everyday, but taking action on what you learnt is the key. Thanks for commenting on my guest post.
Michael Chibuzor recently posted… Google Panda Updates 2.5 Is Live – Has Your Pagerank Disappeared?

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Hverdag og Familie October 10, 2011 at 09:06

God info di skriver, punkt 3 , skriver du at jeg skal optimere indholdet på min medie sider, det er kun facebook jeg har, men har store problemer med ikke bare at skulle gentage mig på de sociale medier, ved at skrive det samme om og om igen fra min side. Har nogle en god ide til hvad jeg kan gøre for at få interessen til at vokse ?

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Michael @Blast4TrafficNow October 10, 2011 at 14:16

thank you for commenting. Do check in again…
Michael @Blast4TrafficNow recently posted… 4 Smart Steps To Perform Keyword Research

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Matt Popay October 10, 2011 at 17:16

Very interesting blog. I work for a Video Production company in the UK and I wrote a blog as well about how we use Social Media and how it effects our business http://www.liquidproductions.co.uk/1248/using-social-media

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arman rachim October 16, 2011 at 20:01

nice sharing.
but i still confusing how to gain the trust of readers. whether it is natural

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Michael @Blast4TrafficNow October 18, 2011 at 11:08

You can gain the trust of your readers by telling them the truth, even when it’s bitter. Keep writing quality posts, and don’t be concerned about making money off your readers. The moment they start getting benefits from your blog, you can then market your products to them. This system has never failed, and that’s what experts use.
Michael @Blast4TrafficNow recently posted… Freelance Writer’s Formula: How To Double Your Income Using SEO

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Alan Smith October 19, 2011 at 09:10

Content updation on regular basis is very important for blog. Which i like most.

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