How to Select an SEO Company

by Guest Author on November 17, 2011

in Guest Posts, Search Engine Optimization, Search Engines

When your site fails to rank well despite of all your individual SEO efforts, you might want to consider hiring the services of a SEO company. However, there are many SEO companies that are unreliable. You can lower the risk of hiring a dubious SEO company if you know what to look for. When you have a significant understanding of SEO, you can judge whether a company’s goals are realistic and their promises credible.

The following are some things to consider when selecting a SEO company.

1. Do they promise a #1 ranking?

If they promise this, then there is reason to question their competency. When it comes to search engines, a #1 ranking is never guaranteed. This is the case even for keywords that are not very competitive.

2. Ask business partners and friends for recommendations

Word of mouth recommendation is vital for establishing a company’s credibility.

3. Inquire in forums

There are numerous credible webmaster forums where you can get recommendations for SEO companies. However, keep in mind that not all people who post in forums are honest. Therefore, their positive or negative views need to be taken with a pinch of salt. You will not always get reliable information from forums.

4. Google the company

If the company has a reputation as a scam, you are likely to get information about this online. However, absence of negative publicity doesn’t automatically imply that the firm is credible, nor do negative opinions don’t necessarily imply that it is a scam.

5. Ask for samples of previously optimized sites

The best proof of a company’s competence is happy customers. Ask the SEO Company to show you references from clients and examples of previously optimized sites. If your request is declined on the basis of confidentiality, then the credibility of the company is questionable.

6. Find out the page rank of their website

If the company is not able to optimize their own website to achieve a good PR (over 4), hiring them is not advisable.

7. Automated submissions

If the company uses automated submissions, avoid them like the plague. Search engines can ban your site for using automated submissions.

8. Black hat SEO tactics

If the company uses black hat SEO tactics, don’t have anything to do with them.

9. Source of back links

Back links are crucial for success in SEO. However, if they come from sites such as link farms, they can be very harmful. Make sure the SEO company only gets links from credible sites.

10. How much are they charging?

Just because a company charges much does not guarantee a better SEO job. On the other hand, you need to be cautious of companies who charge peanuts for their services.

Guest article written by: ZK is the co-founder of Internet Marketing Blog where accomplished writers and bloggers share their tips, strategies and stories. Follow him on Twitter at @webtrafficroi

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Comments & Leave a Comment

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{ 19 comments… read them below or add one }

Veronica Cervera November 18, 2011 at 04:13

Inquiring in forums and checking their page rank is a good move in choosing the right SEO Company. Also, it’s advisable to contact them and ask for their link building strategy and let them elaborate it for you. In this way, you can verify if the company is legit or a scam.

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Aanchal November 18, 2011 at 06:43

Some essential points, Usually people ignore them and hence they loose their valuable money and don’t get any result. So it’s important to check background of the company before offering them your site for SEO.
Aanchal recently posted… Web Design India

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Aaron November 18, 2011 at 06:46

It’s really important to check the credibility of the company before outsourcing your crucial SEO work, It’s always beneficial to hire a company which has vast knowledge in SEO and you can easily check it by seeing their previous work.
Aaron recently posted… Goa Holiday

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Marty November 18, 2011 at 13:54

It’s pretty risky choosing a SEO company these days if you don’t know anything about SEO. You should always ask for references and samples of previous work. Black-Hat techniques are a big no-no.
Marty recently posted… Does PS3 play PS2 Games?

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Jakk @ Technology Blogged November 18, 2011 at 14:12

You should only judge an SEO company by:

How many real-world years of experience they have

The amount of case studies they have and proof that their process works

How many years they have been in business

If they are VAT registered (i.e. not a one man band).

The PR of their website doesn’t matter because they may not generate their clients mostly through the search engines anyway.

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Norb Winslow November 18, 2011 at 14:25

In my opinion, checking the seo company’s google search result ranking is an ideal way to choose the best among them. If they can’t even rank well in SERPs, how can they guarantee high quality seo for us?
Norb Winslow recently posted… Finally, ESET 5 Products Are Released! Get 25% Discount Here

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Carin November 19, 2011 at 09:51

Your tips are good and I agree with all ou have said. It is a must to look into these aspects when you need internet marketign service for your business.

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Christian DeMarcod November 19, 2011 at 16:48

Instead of hiring someone,you should first need to do the job yourself and see how the things work out. If you can do the jobs good but it takes time then hire someone.

You can’t hire someone to do a job that you don’t have any idea about because you won’t know what to ask.

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Matt Taylor November 19, 2011 at 22:03

It’s risky to rely on just any SEO company right now. That’s why people should check the results of one particular company and ask as many questions as they can before resorting to SEO services.

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Aviran Zazon November 20, 2011 at 09:48

I agree with most of what been said here, though SEO company website have to get PR4 and above, that is just not true, cause thats also links back to saying just seek SEO in Google, and number one in the is the best, so pick them.

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Alex Braker November 21, 2011 at 07:50

It is hard for small business owner who has great hope of success for their business through hiring Seo Company. Above points are excellent guide for all who is looking for reliable company which can give good result.

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Kate Brown Wilson November 21, 2011 at 09:15

We can find the best SEO company if we can see these traits listed, as you can see, there are many SEO companies around the world because online business is in demand. so before hiring and searching an company check their qualification if they have pass the requirement you expected.

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Sophia November 21, 2011 at 14:05

Thank you for your sharing, these are all valuable information.Yes, The best proof of a company’s competence is happy customers, but I think that different customer has different needs. So we have to remember this kind of SEO suitable to others’s company may not is suitable for your company.
Sophia recently posted… Hidden dangers of using automated trading robots

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Canadian auto financing November 21, 2011 at 14:29

nice seo tips surely there are some that we’ll like to implement in our work

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Albert Rox November 22, 2011 at 12:04

You need to do a lot of due diligence to choose a SEO company.
It can sink your website by doing black hat techniques, and also scam your money.
Albert Rox recently posted… Social Network Software List – Paid Solutions

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Shiva November 22, 2011 at 14:35

I think before choosing any kind of company for any kind of online stuffs and specially for projects like SEO it is really important to do a good amount of research about the reliability of the company. We must look at their past works as well as the methods they use since many companies use black hat method which is not viable. Also it is important to NOT choose any one who guarantees #1 ranking in a matter of months because it is not possible to do so and specially for competitive keywords.
Shiva recently posted… StudioPress Black Friday And Cyber Monday 2011 Sale – 25% Discount

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Bill Smith November 23, 2011 at 08:56

Very Nice Post. I am agree with you guy. In my opinion you should follow these points to choose an SEO company.
How long have they been in business?
Can you talk to some of their clients?
How transparent are they about what they are going to do for you?
Are they doing keyword research?
Are they checking your competitors?
Are they recommending site architecture changes?
Bill Smith recently posted… Apple Reveals Siri Voice Interface: The “Intelligent Assistant” Only For iPhone 4S

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Alan Smith December 1, 2011 at 07:53

SEO is one of the best way to reach your users and choosing of a proper seo company among many seo companies is very difficult task.

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Jamie Culler April 30, 2013 at 22:35

When googling the company, I suggest taking it another step farther and adding the keyword behind the company’s name “scam”

You would be surprised how many companies get the first few pages clean and have dirty deeds hidden deep within.

Specifying SCAM in the search when googling a company will provide a totally new set of search results, results you may be happy you discovered.

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