Websites needs to rank well if they are to attract quality traffic and in the end increase the visibility of the services or products being offered. With this high demand in achieving high search engine rakings, several companies have emerged that provide Search Engine Optimization aka SEO services. Generally, SEO involves the use of certain strategies such as keywords, link building, and page titles optimization with the main aim of increasing traffic to the website. However, not all SEO companies are genuine as some use dubious ways to get high page rankings only for the website to be penalized later. It is for this reason that businesses or individuals must distinguish between good and bad SEO companies.
Checking their Online Rankings
One easy way of differentiating between a good and bad SEO company is by checking their online reputation. Since they are providing SEO services, their website needs to rank highly for certain keywords and phrases. Make a search for the company using any of the major search engines and find out their rankings. If they rank highly then this likely means that they will use the same techniques they used on their website to ensure yours ranks highly. On the other hand, if the SEO company is not found in the top pages or even in the top 10 search engine results pages, chances are that their methods do not work.
Sample of Past Work
Good SEO companies need to be proud of their work and thus should have a portfolio of past clients. Enquire about the availability of such a portfolio and try to search for those clients using certain keywords. If the result is positive, then the company knows what it is doing and will ensure your site ranks highly on search engines. On the other hand, SEO companies that are not willing to provide you with a portfolio of their past work are likely to offer substandard service and must be avoided.
SEO process takes time and no company can guaranteefirst page rankings in a couple of days. In most cases, the process of achieving top rankings takes weeks or even months. A good SEO company will make it clear to you the duration in which to expect results. On the other hand, companies that guarantee you top rankings in days or even a week are likely to be scams. Some of these bad SEO companies will even tell you that they have discovered the search engine algorithms that allow them to deliver quicker results. The truth is that search engines never share their algorithms and they keep making regular updates.
Customized SEO Strategy
Websites are different and thus will require different SEO techniques for them to achieve high search engine rankings. A good SEO company knows this and thus ensures that SEO strategies are customized as per the needs of a website. On the other hand, a bad SEO company uses the same strategies for all of its clients. Moreover, a website might require less or more backlinks for it to rank highly for certain keywords. A SEO company that sells 50 backlinks for all of its clients is probably not genuine. This is because a website might need more than just 50 backlinks. With the high number of SEO companies in the market, it is important to carefully researchabout a SEO company before signing up for their services.
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