In a new report from Adeven, a german analytics company, it is claimed that out of the 650,000 apps in the App Store, an amazing 400,000 of them are never downloaded by users. Those apps are “zombies”. So when Apple boasts having 650,000 apps in their App Store, it doesn’t tell the full picture.
CEO of Adeven, Christian Henschel, says that it’s due to the closed nature of Apple’s system, only very few apps are in reality found by users, the rest of them never makes it to any of the lists where they are able to be discovered by users. On top of that, he claims that the Top 25 list has a tendency to only consist of apps that belongs to companies who are able/willing to spend millions of dollars to rank high on the lists. If you’re a small independent app developer, you’re going to get a hard time ranking well.
On a positive note, Apple recently improved their App Store search algorithm, after having bought the company “Chomp” in February, a company that specializes in developing technologies to in-app searches.