Why Your Business Needs SEO

by Emily on August 27, 2012

in Search Engine Optimization

The web is ever changing and if you’ve paid attention to the recent penalties rolled out by Google you’ll know that there are a lot of site owners finding themselves in hot water thanks to misuse of SEO.

All of this movement is controlled by a search engine algorithm that changes the ranking of your site according to technical specifications. Obviously, you don’t want to find yourself at the bottom of the rankings so if you want your business to survive its time to pay attention to SEO!

So, what is it that you offer? A product? A service? If, for example, your business aims to sell sandwiches, you’ll want to appear at the top of the page when someone types ‘sandwiches’ into a search engine – but how does the search engine know what you have to offer?

Search engine crawlers browse all of the pages on your site, sifting through all of its content, indexing each page and adding them to a large database. What the crawlers find determines where your site will appear in the search results. Search engine giants regularly change the stipulations required to rank highly in search terms, but there isn’t often a great deal of explanation, making it fairly difficult to keep up with. This is where SEO expert, like [tp lang=”en” only=”y”]Vroom SEO[/tp][tp not_in=”en”]Vroom SEO[/tp], come in handy, as professionals they conduct a great deal of research in order to make sure your website is up to scratch.

Recently, a number of sites have been penalised for using “black hat” SEO techniques that don’t fit in with the preferences stipulated by search engines. In the past, some SEO companies used these techniques to produce fast results, but these results don’t last and sites that use them are guaranteed to be penalised and pushed down the rankings.  These techniques include hiding unnatural links and loading pages with too many keywords. The key to getting your site to the top of search results is natural SEO.

Getting your SEO right is a key element of your business, and without it you’ll find making any profit extremely difficult. The right SEO company will increase your sales by converting leads into all-important customers and directing more traffic to your site.

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Comments & Leave a Comment

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{ 22 comments… read them below or add one }

Michael de Water August 27, 2012 at 14:20

SEO is very important these days. Almost every company has a website these days and every company want to be on page 1 from Google. So yes, every website needs SEO, linkbuilding and so on. You have to do it with the right keywords these days or your website won’t get found at all.

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Peter Lee August 27, 2012 at 16:58

SEO is a very complicated knowledge to me. I’m not very good at it, but I know it’s damn important. Seems like everyone is “forced” to follow what Google has to say.
Peter Lee recently posted… History of the Home Computer and SEO

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Frank Thomas August 28, 2012 at 16:05

because it make business more trust worthy

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Reka August 28, 2012 at 23:09

There are some valuable facts inside, but the age of the SEO is already over. The link-building techniques and other common search engine opimization methods don’t work any more in the post-Panda and Penguin world…
Reka recently posted… Fogpótlás Magyarországon

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Rich August 29, 2012 at 06:18

There is so much to SEO – writing unique, quality content, to optimizing the website’s HTML code, to building backlinks. Even the speed that your pages take to load factor in.

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wayne August 29, 2012 at 06:22

SEO is imo is best learnt by oneself rather than to pay for someone elses services .
it may take time but the benefits are that you can build and generate your own list over time .
wayne recently posted… Best iPhone camera lenses

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Mehul Pathak August 29, 2012 at 06:49

SEARCH ENGINE OPTIMISATION is usually imo is better trained simply by yourself instead of to fund somebody elses providers.
it might take occasion however the rewards are that you could create and also make your own record after a while.

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Trav August 30, 2012 at 17:56

I agree with several points in the article. It seems to be a “Goooogle” world we now live in for most things that have to do with the internet, so for the time being we’re playing by their rules.

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Jungleads September 2, 2012 at 17:26

I’ve been hit by google’s penguin and panda,so now iam completely focusing on other search engines instead of google.Iam the owner of my business and my workers follow my orders and i cant follow google’s orders.
I assume very soon every webmaster will look for alternatives other than google.
Jungleads recently posted… Samsung np900x3a-a01in

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Gaori Agrawal September 3, 2012 at 17:12

To make any business a success, it’s important that people at least get to know about it. This is where SEO plays a critical role – it helps more people to know about your business!
Gaori Agrawal recently posted… Women and Money: 6 reasons that stop you from managing your money

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Astro Gremlin September 4, 2012 at 00:23

My site seems to be receiving fewer Google searches and more visitors from direct traffic, social media, and other search engines. I’m not giving up on Google but it’s frustrating!
Astro Gremlin recently posted… Physics Science Project Ideas,Toys, and a Rocket Alarm Clock

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Puneet tyagi September 4, 2012 at 08:43

Whem i entered into blogging i was feeling like seo is basic and will be easy to understand but trust of its not everyone’s cup of tea you have to update yourself everytimd

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wayne September 6, 2012 at 10:12

puneet
I am giving you a TU (thumbs up) for that post i felt seo is basic and easy to understand just post the page with key words in title , 1st parargraph and away you go but no page 1 ranking yet for my posts best so far 17 .
wayne recently posted… Best iphone Attachments

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Bowen September 18, 2012 at 11:44

White has SEO is definitely easy. And ranking for low-traffic keyowrds as well. It’s a different story if you’re trying to rank up for a highly competitive keyword.

I agree that it’s easy, but you have to know keyword research, competitive research, and link building.

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bruce September 20, 2012 at 13:15

SEO is most important part of your business to show your identity on internet and attract customers to buy your product, but these things has changed more when Google algorithm update. now the SEO is becoming very challenging process its not the same SEO that we do a years back..

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George Mathew October 3, 2012 at 15:09

Now in online marketing world, if you want to stay ahead in your category on search engine result then SEO is must for your business. SEO helps to website promote themselves in such a manner and grow their business. SEO has Lots of techniques to promoted your business.

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Vandhana Karthick October 7, 2012 at 04:03

SEO naturally gets long lasting in google search and updating the same as per algo updates gets us to stand for long time in search, if not we too getting hidden or removed from index..Some of my friends wesites for prime keywords in jobs category are removed by google..Google is doing the right thing and the expectation & unique content updation is very important accordingly current algo updates..

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Oliver November 13, 2012 at 17:58

I think SEO is now more important than ever. With so many people using the Social Media its important to incorporate good onsite SEO to increase your chance of reaching the correct audience and attracting some of the Social Media users.

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Joe Clark November 17, 2012 at 14:43

Because a good SEO can get you more potential clients and help your products/services to reach to a wide group of people.
SEO is a backbone of every online business these days.
Joe Clark recently posted… Things that SEO book won’t do for your blog

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Rushikesh March 28, 2013 at 12:46

Thanks a lot. This information really helped. The word SEO has been buzzing around my head but you’ve made the topic very clear. I think its really important for bloggers to focus good keywords and put effective titles to their posts. Thanks, I look forward to implement these on my site.
Rushikesh
Rushikesh recently posted… How to Speed Up Jailbroken Device?

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Charlie April 2, 2013 at 21:08

SEO is somewhat confusing! I have been doing the right stuff, then see my site in the lower search results. It seems like one must continually be doing these techniques in order to remain on the top pages – if not, then your site will not rank as well. Plus, it seems like we all are on “thin ice” with Google – have to follow every step as they say, if not, we will sink!!

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MARTYN April 7, 2013 at 01:07

S.E.O is a complicated subject that requires a lot of time and effort that most businesses are unable to afford. Finding a good seo company is not always easy however, i know many people who have wasted vast sums on seo companies who do not deliver on what they promise, so be careful when deciding!

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