According to CareerEnlightenment.com, 75% of hiring managers will review a job applicant’s online information before making a final hiring decision. As a result, 70% of recruiters have rejected a potential candidate because of negative information found online.
If you’re wondering to yourself how relevant these statistics really are, keep in mind that 89% of companies now use social media for recruiting. This number rose 83% from 2010 alone!
If you’re ready to get hired, consider the fact that 98% of all recruiters check the powerhouse social networking website LinkedIn for potential job applicants. Once applicants have been contacted, 94.5% of recruiters will make a successful hire through LinkedIn.
Even if you only have social media profiles on Facebook and Twitter, you could still get your foot in the door. 42% of recruiters have hired using Twitter; 33% of recruiters have hired using Facebook.
How Social Media Benefits an Employer
If you’re scratching your head and wondering why recruiters have gone beyond posting jobs in the classified section of the newspaper, there are several benefits that an employer can gain by hiring through social media exclusively:
- An HR recruiter can find a candidate online who may not apply through a traditional job application in person or on a website.
- An employer can save money by recruiting through social media without having to hire a headhunting firm.
- An employer can target a job to specific needs and skills and match it with the right candidate in social media.
- As an added bonus, an employer can improve company brand recognition by reaching out to job applicants online and establishing a social media presence.
Now that you know the method to the madness, there are several steps that you can take to make yourself more attractive and network successfully in social media:
- Start your own blog. Yes, blogs are directly related to social media. If you want to showcase your expertise, start blogging in your area of interest to show recruiters that you are dedicated, passionate, and willing to work hard.
- Create a Facebook business page. If you’re an entrepreneur or freelancer, you still can create a Facebook page to represent your personal brand and establish your online presence.
- Tweet with leaders in your industry. Twitter can be used to keep tabs on important colleagues in your industry and to start a conversation. You can stay up to the moment on the latest trends and could be offered a job lead before it’s advertised online, if you play your cards right.
Guest article written by: Bethany Ramos is a full-time freelance writer with social media and Internet marketing experience that co-owns her own e-commerce website, www.thecoffeebump.com .