Using Google+ for Your Marketing Needs

by Guest Author on March 11, 2013

in Articles, Google+, Guest Posts

google_plus_logo_buttonSocial media can do wonders for your marketing needs provided you maintain your accounts. Some are under the misunderstanding that once you build a profile, that’s all it takes. Like anything in this world, you need to put effort into it in order to reap the benefits. Although Google+ isn’t as large as other social media sites, there are plenty of reasons to incorporate it into your daily routine.

1. Authorship

As you develop content on websites including your own, you can begin to gain notoriety as an author covering the subject. Enabling Google Authorship makes sure that you get credit and your content becomes linked to your Google+ account. In your profile, that you should choose to remain public, are links to websites that you have been verified as a contributor to. Not only are these links clickable, but your content begins to have a greater impact in the search engines. Google is trying to reduce the amount of spammy websites and verifying content with real writers is another step to promoting quality sites.

2. Interaction

Commenting on posts from other people encourages others to click on your profile to either add you or check out your information. If they add you to their circles, any comments you post on your profile and pages you are able to give a “+1” to will be displayed for them to read. Which means, it is always a good idea to at least give a +1 to your own articles you create. A little shameless self-promotion isn’t a bad thing.

3. Awareness

By joining other communities and joining conversations, you can help increase the awareness to your own websites from other Google+ users. The more content you are recognized for and the better your comments impact any specific group, the better your own personal website content will perform in the Google search engine. Ever wonder how authors who joined Google+ post content on the front page of a search result? They have been verified as legitimate writers in their specific niche and have gained the attention of many people.

4. +1 on Pages

Adding the “+1” to your website can go a long way to promoting products and services you provide. If you are using a content management system, there is more than likely a plugin available much like AddThis for WordPress which adds popular social media sites for sharing on each of your blog’s posts. Any Google+ user who clicks on this “+1” icon instantly adds the page they are viewing to their own circle of friends and family to share. You can benefit from the power of Google+ without even having an account.

It is wise to include all of the major social media sites in your marketing campaigns in order to promote awareness to your cause. Not everyone visits the same sites and building a strategy to include as many of these sites as possible only broadens your scope of visitors. However, maintaining your social status within these will begin to absorb more time with the more of these you are connected to. Develop a routine in order to cover all of the media sites in a timely manner. In some cases, it could possibly take you a single post per week to keep the masses happy.

Guest article written by: Debra Johnson, blogger and editor of She welcomes your comments at her email Id: jdebra84 @

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