Tips for Creating Effective Landing Pages

by Guest Author on August 5, 2013

in Guest Posts, Marketing

Business GraphA landing page can be a very powerful tool for attracting leads, and subsequently increase conversions for your website. The following are some tips which will help you build effective landing pages.

1. Header

Immediately visitors land on your page, they should be able to figure out what it is all about. A clear, bold title or headline makes it easier for visitors to make sense of your landing page. The headline should provide sufficient details about the offer. An example of a clear, effective headline would be ‘Proven technique for making a six-figure income online’.

However, when creating the headline for your landing page, you should keep in mind the original ad that attracted visitors. It is very important to have a headline which matches the ad copy. If there is no relation between the two, visitors are likely to get confused and leave your site without reading further.

2. Content

The content on your landing page should explain in detail what the offer entails. Elaborate simply and clearly the value that visitors can derive from the product or service. This will enhance the chances of raising your page’s conversion rate. Make sure your text can be read as easily as possible. Instead of having content in blocks of text, break it down using paragraphs and bullet points. This will make it more scannable and reader-friendly.

3. Shareability

Making your landing page shareable enables you to reach more people. Therefore, it is important to include social media buttons for networks such as Google+, LinkedIn, Facebook and Twitter. This makes it easy for your visitors to share the information with their connections. Attracting more visitors to your landing page will eventually result in more prospects as well as conversions.

4. Meta descriptions

The meta description plays a key role in the ranking of your landing page in search engines. It is meant to explain the primary purpose of your landing page. Your meta descriptions should be not more than 150 characters long, and should also be relevant and keyword rich. If well written, the meta description will improve the ranking of your landing page, thus making it more visible in search engine results.

5. Navigation

When visitors end up on your landing page, your aim should be to keep them there until they carry out a specific action. This could be joining your mailing list or signing up for an offer. It would therefore be advisable to hide all the navigation options which might cause them to click away from the page. Once they have taken the desired action, you can then allow them access to your site or blog.

6. Information gathering

You need to ensure that your landing page has a form which visitors can use to submit their personal information. Keep the form as simple as possible and only ask for the necessary information. In most cases, the name, email address and company is sufficient. By asking for these basic details, you will be attract quality leads and subsequently increase your conversions.

Guest article written by: Charles Mburugu is a professional blogger who likes sharing tips for internet marketers and bloggers. Currently, he is working with [tp lang=”en” only=”y”]MotoCMS[/tp][tp not_in=”en”]MotoCMS[/tp].

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PaulJosaph June 25, 2014 at 09:31

Thank you so much . Wow! I’m glad I helped you better understand landing pages. There is definetly a lot to consider, and you can see in some of the examples towards the end that many brands choose to focus on some strategies while ignoring others. It all comes down to what works for you! And thanks for catching that typo 🙂

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