Here are some tips which will help you use Twitter effectively for business.
1. Follow others
Twitter is a tool that is most effective when there is mutual interaction. If you don’t take time to connect with others, then your business is not likely to benefit from Twitter. Therefore, look for people who share your interests and follow them. It would also be advisable to follow back the people who follow you.
2. Tweet interesting content
One of the best ways of building relationships is by tweeting content which might be to be of interest to your audience. This could be anecdotes, videos, news, photos, messages or experiences. Such content is likely to be retweeted, thus providing additional exposure for your brand or business.
3. Follow a proportionate number
In case the number of people following you back is very low compared to those you are following, people might start having doubts about you. For instance, if you make the choice to follow 250 people in a brief period, while only 5 are following you back, you are likely to be seen as someone who is only intent on spamming others for your own benefit.
4. Engage your audience
Interaction on Twitter mainly involves selective re-tweets, replying or direct messages. Many people make the mistake of using Twitter only to talk about their businesses and brands, while ignoring their fans and customers. Therefore, it is important to take time to respond to as many messages and tweets as possible. This will make your audience feel valued and enhance customer loyalty.
5. Upload your photo
When you open a Twitter account, take time to upload an image of yourself, your brand or your business logo. This will give your account a unique identity. For consistency, it would be advisable to use the same image which appears in your other social network profiles such as LinkedIn and Facebook.
6. Don’t spam
If all you do on Twitter is bombard people with your products and services, then you are not likely to achieve any significant results. Instead, you need to focus on building relationships with people and sharing helpful information. When people see your genuineness, they might then be interested in what you have to sell.
Guest article written by: Charles Mburugu, an internet marketing and social media blogger. Currently, he is writing for Host In 15, an awesome blog that provides hosting reviews based on real user experience.