The rise of online shopping

by Emily on May 28, 2014

in Articles

shoppingOnline shopping has become hugely popular. In fact, it’s one of the easiest ways to shop for a variety of goods in the 21st century. Asides from offering a hassle-free alternative to that of the high street, shopping online allows today’s tech-savvy consumers to buy what they want, when they want!

Why it’s so popular?

As a business, it’s important to provide your customers with a variety of platforms, and an online shopping platform is certainly an attractive proposition to those who possess a hectic lifestyle. Instead of having to abide by the usual 9-5 opening hours, online stores can be accessed 24 hours a day, seven days a week.

From clothing to food, to electrical goods, online shopping isn’t popular injust the one market sector; it’s affluent in all areas of the business world. Almost every contemporary and traditional store boasts a virtual platform of its original self. This is great for consumers who are unable to get to land-based stores due to tight deadlines, location and busy schedules. Instead of fighting the traffic, the clock and the queues, they can surf the web from anywhere in the world, providing they’re able to connect to an active Internet connection. As well as customers having the option of being able to buy online, it’s also becoming increasingly popular for businesses to buy from one another online, which certainly cuts out the costs and annoyances of complicated phone orders.

Another reason many choose to shop online is down to the discounts. More often than not, online prices are often a little lower to those on the high street. Many sites will also offer free delivery, which certainly appeals to those with no desire to carry an abundance of bags around with them. Possibly one of the reasons almost [tp lang=”en” only=”y”]two-thirds of adults now use the Internet to buy goods and services. Last year alone, Britons spent an astounding £68.2 billion online[/tp][tp not_in=”en”]two-thirds of adults now use the Internet to buy goods and services. Last year alone, Britons spent an astounding £68.2 billion online[/tp].

How to stay safe 

It’s important for both businesses and consumers to stay safe when shopping online. From checking out sellers to ensuring a number of safe payment options are available, to making sure the site is legitimate, there are various factors to consider.

The likes of SSL and EV certificates are two extremely important considerations to contemplate – an asset to those who wish to ensure a high level of Internet security. Asides from resolving the variations in validation procedures, an [tp lang=”en” only=”y”]ev certificate[/tp][tp not_in=”en”]ev certificate[/tp] is able to take full advantage of next generation, enhanced Internet security features. Customers who visit EV-protected websites experience higher levels of validation security in the shape of a new visual indicator, which reveals that the site’s identity is authenticated. The user will notice that the browser address window changes to green when a secure, officially validated connection has been established.

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