Boost Push Notification Open Rate With Emojis

by Emily on May 1, 2017

in Articles

There are quite. few people who are hoping for emojis in their push notifications, and you may create a much better notification system simply by giving your customers what they want. You may become a much more human brand by using emojis in your push notifications, and you will notice your open rate rises when you have taken this simple step. There are many things to consider when building your new notification program, and you will find that using emojis has a few pitfalls you must avoid.

#1: Why Use Emojis?

Emojis are an important part of your notifications, and you will find there are hundreds of options to take advantage of. You may have someone build your emojis properly, and they will give you brand new emojis that you may use. There are a few that you may show your customers that speak to your business and its style, and you will find that there are a number of people who will enjoy using your app because of the emojis.

#2: Building A New Emoji Set

Emojis are quite a lot of fun to offer to your customers, and you will notice that there are a number of people who will use your emojis because they are new and fresh. You may release the app with your emojis for customers to download, and this is a fin precursor to using emojis in all your notifications. There are many different people who will use the emojis they have seen in your notifications, and you will add your emojis to the customer’s lexicon.

#3: How Do You Write Emojis In Your Notifications?

You must use emojis in a natural way when writing your push notifications, and you will find that there are quite a lot of people who will sniff out any time the software chose the emojis for you. You must take the time to fill the app with messages that include natural emojis. Everyone speaks in their own style, but it is clear when an app or bot is sending emojis. You must get around this problem by asking your programmer to put in emoji protocols that are written by you or someone on your staff. Natural usage of emojis is the first step in a long process that you must take quite seriously.

#4: Emojis Will Increase The Open Rate For Your Notifications

There are many people who are reading your notifications in a second, and they may not see them again. It is quite wise to use emojis to catch the customer’s eye. They will see that you have done something that is quite different from the standard notification, and they will open your notifications more often because they are intrigued.

Emojis look as though they were written by a real person, and your customers are more likely to open your notifications because they believe there is a human side to what they see. They will click on the notification because they know that you have taken the time to put in extra effort.

#5: Emojis Will Indicate How Urgent Each Notification Is

Notifications that have been sent to your customers need not carry titles that remind them of their urgency. Putting any urgent language on your notifications often turns off customers because they wonder how your app could have something so urgent for them. They will ignore your app, and it is only a matter of time before they are deleting the app.

You may use emojis in a way that tells your customers they should open the message at once, and they will smile at the notifications if they are written in a kind way. They will feel as though your company is playful, and they will want to use your app more because you have put this extra bit of effort into the notifications.

#6: How Many Emojis To Use

You may choose to use one emoji or several in each message, and you must take a look at your company’s image before you send emojis to your customers. There are many customers who are using your app because you have a certain image that does not include multiple emojis sprinkled all over every message. They would be pleased to see one emoji or two because you are buttoning down just a bit, but they would wonder why you are sending something with so many emojis. Your notifications may be considered spam, and that could see your app deleted.

A company that has a much more free-spirited image may use emojis as much as it likes. You may write so many different emojis that your customers are laughing as they click on your notifications. They will want to click because they are wondering what you have said this time, and you may help excite them using emojis.

#7: Emojis Look Like Traditional Messages

Your customers will find that emojis look like traditional messages, and they will click because they feel natural to them. There is no trepidation because the emojis came from an app, and you will find that it is much easier for people to use your app when they trust you. Emojis do not build trust on their own, but emojis help break down walls that may have been there when your customers started using your app. You want to see their use of the apps increase, and you want them to give you many more visits.

Everyone who is running an application will find that they may use the emojis in all their notifications for customers. A customer is more likely to click on a notification because it has emojis include, and you will find that there are many different people who are ready to use your app simply because you humanize yourself with a few emoji characters. You may create your own set of emojis, and you will find that your customers may use your emojis because they are so taken by them. This is a simple way to help yourself when releasing an app.

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