How Important is Data Matching for Any Business?

by Emily on November 25, 2017

in Articles

Eliminating duplicate data actually can optimise and speed up your business processes and can save you a lot of expenses. By removing multiple lists, your staff members will not have waste their precious time by calling the same person again and again. This kind of eliminating duplicate data can also eliminate tele-callers who only do cold calling that intervenes with higher management which engage them in a later follow up call. Every day, companies send a hell of a lot of data and app for that, it is extremely important to make sure that they keep duplicate data from harming your business. There are a lot of ways to compare a multiple number of collected data sets such as Microsoft Word document or Microsoft Excel sheet so that you can remove whatever duplicate data you find and can consolidate the records in order to utilize for a business.

How essential is for a business to have data matching software to run efficiently?

By doing so, consolidated data can also a lot of money for your business every year in the form of mail-outs. If you provide your team with the customized and optimised data which involves potential clients and other related data can reach to one person only one time instead of 4 or 5 times. And when people receive the same message multiple times, they tend to ignore the message completely.

Moreover, data matching is not only saving expenses for your business but also essential for businesses who are seeking to provide great customer service to their customers. Frequently, when people usually call customer care then obviously there will have to talk with multiple people from multiple departments. For instance, let’s take an insurance company. If a person’s current and correct address does not match with what the insurance company is holding with that of the life insurance has on their record, when the person have to talk with both the customer service teams of the auto insurance and life insurance schemes. And now this process even get trickier if the customer is seeking any type of loan or any other kind of banking services over the telephone.

Not on an occasional basis, but data matching can be done on a regular basis to provide an unmatched customer service. An easy program like this chemical egg this information from the various record with the list that is maintained by multiple themes in the company to make sure that the data is up to date. Of course, not every little thing in the information can be matched 100% and that is why there is fuzzy matching.

Fuzzy matching

Fuzzy matching grams of the same process just as data matching. The only thing that differentiates both is that fuzzy matching does not need an accurate match to run the data. Actually, it just works on the probability of the data matching. For instance, the algorithm of the fuzzy matching utilized to run the information can draw participle specific business from sources that are outside and also utilized by known abbreviations for the organization and even misspellings of a particular name and is the requirement is modified by the person of the algorithm based on the requirement.

Fuzzy matching, at times, is also called as probabilistic record linkage. This kind of software utilizes the process of the algorithm so that it can find out whether there is any similarity or even relation between two or more sets of data. The first and foremost thing that makes this software so different to conventional data searching methods is that the end results are mostly based on the data relevance rather than an exact match. Especially, spelling and searching words did not have to match with the data to get the exact result. Data matches can also involve spellings that are alternate of a search word or even information which is in a different format.

How can actually fuzzy matching software assist you in running your business

Fuzzy matching can be utilized to help with data deduplication, data cleansing, and data integration. These are the 3 main important elements of an efficient data management regardless of the size of the business. Organizations are required to ensure that their information is 100% accurate, neat, and it coordinates with the government legislation.

Often, data cleansing and integrating along with eradicating any duplicate information make sure that your data is just accurate and it saves time along with the company’s revenue and resources.

Another important element of an effective data management is data integration. This kind of process would include integrating a new set of data without having to compromise on the level of quality of your current data or records or it even could mean integrating data from various other sources to build one single accurate record. And in order to effectively make this happen, the data required to be matched together. Of course, there are companies who are still using manual help but let me tell you activities like these can utilize a hell of a lot of resources and also time-consuming.

Data cleansing software usually incorporate recent algorithms of the fuzzy matching software in order to make the whole process of deduplicating, cleansing, and integrating data much easier and quicker. In fact, regardless of the type of business you are into, you can get the advantage by using data cleansing software which uses fuzzy matching. All you need is an email ID, consumer list, and product. This kind of data cleansing software is usually utilized in banking, retail sector, and other telemarketing businesses. In addition, data cleansing can also be utilized with various other software programs such as Microsoft Word, Spreadsheet, Access, and even Outlook.

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