4 Reasons to Invest In Social Media Platforms

by Emily on May 17, 2018

in Articles

Business establishments across the world have come to realize the importance of public relations and social media is one of the major reasons because the importance of such a viral sensation cannot be denied. There are nearly 3.2 billion users on social media as of 2018, with Facebook alone boasting an active following of 2.1 billion users around the globe. However, it is interesting to note that Instagram is considered the most interactive of all of these platforms, even though YouTube is the runner-up for most users at 1.5 billion. The plethora of users converging on social media nowadays shows how significant these social platforms are. Here are some of the reasons why every business should invest in their social media efforts:

Attachment, Bonding, & Closeness

There is no doubt that any venture can survive the current competitive business climate, regardless of scale and size, without regular support and following from their customers. Social media helps bridge the gap that many feel was left unattended for a long period of time. This attachment and bonding to a particular brand are so important in crafting long-term relationships and loyalties. Social media, along with a fast reliable internet connection are spreading this message across borders. This online medium helps bring customers close to their preferred service and product providers, enabling them to connect with the core personality and brand image of a company. After all, it is the long-term relationships with their customers that help any brand survive.

Unleash the True Potential behind Word of Mouth

Those who consider word of mouth a thing of the past may find themselves at odds because there is no questioning how powerful it can be for a particular service or product provider. Like a piece of gossip that catches fire, word of mouth offers the potential to create an instant viral sensation. We are human beings after all, and we are full of emotions no matter how much we deny it. Social media offers priceless marketing through the power of word of mouth by providing a tremendous opportunity to reach deaf ears. The ‘buzz’ every business needs to grow and expand its client base can be effortlessly achieved through this medium, all while you sit back and watch traffic line up outside your doors.

Make Announcements & Start A Movement!

Social media allows you to connect with the general public in real time. The minute you post a new message on your wall it instantly becomes available to millions of users across the world. So if there is a new discount you’re releasing or sale coming up which you need to convey to your customers, then this is the right tool for you. You can send instant notifications to your followers and bring them to a page to converse and share their opinions. You can start a movement and let everyone jump on the bandwagon by letting social media empower your drive through the wide expanse of social media. Whether people are in their offices or homes, or traveling, cooking, or at the ballgame, wherever they are they will be able to receive your message and that is how you start a movement for your brand.

Engagement & Interactions Maximized

There is simply no point in communicating with your target audience if you can’t listen to them. If you really need what is missing from your portfolio, then engage your customers through the most interactive medium available. Sharing images and videos through social media offers much needed stimulation for your audience, they can leave you with their personal insights that are totally invaluable for your business. Make a post today about what your business stands for and see how well it resonates with your customers. This is what social media means for your business.

There is no need to be skeptical about how significant social media is when it comes to digital marketing. The reach and scope of it all is a testimony to its strength and power and it should be enough to make any entrepreneur more open towards approaching it as a valuable tool for business or product growth.

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