Dynamics CRM Fuels up the Sales Initiatives, and Empowers the Marketing Teams!

by Emily on August 12, 2018

in Articles


Microsoft Dynamics CRM has 3 major functionalities that includes sales, marketing and customer support. The software is known to be a boon for the customer support team. It helps them to not only streamline their workflow, but also helps to manage the customer interactions from anywhere. As, the software is accessible on various platforms including mobile, web and Outlook. Plus, the customer support team can also generate necessary reports and analytics with the help of the added features in Microsoft Dynamics CRM.

As the name suggest, a CRM has to have super powers to enhance the operations of the customer support team. But, Microsoft Dynamics CRM or the latest version Dynamics 365 is capable of enriching the sales and marketing strategies of a company as well.

This is how it empowers the sales team:

With the help of Dynamics CRM sales experts can easily manage all their customers, leads as well as possible customers along with the apt set of deals right in Outlook. It exhibits different ways to prioritize the day-to-day activities of the sales professionals. Sales reps just have to take the appropriate step to onboard more customers. Also, the software allows the team to follow up on leads as well as the possible opportunities from anyplace via the mobile application. So, even if your job involves travelling or you on the field most of the time, you can still keep the sales dashboards updated with the latest happenings.

Through the CRM you can also customize the sales documents as well as the email templates for the sales team. Using Dynamics CRM you just have to click ones to contact the possible customer, and offer him all the required details; it is that simple! For sales reps who use it, it had become pretty easy to connect with the people, to seek all the required information needed increase sales. Plus, the sales team can also deep dive into the social insights about potential buyers to understand their interest and actions better.

Dynamics CRM is a fantastic new solution that makes it a cakewalk for the sales department to estimate sales. Plus, it lest you hit the targets and earn more profits with every sale. The Power BI is used to develop custom reports using the information received from. Here’s a brief of the benefits of using Dynamics 365

  • Makes it easy to track the sales trends and stay abreast on long-standing business strategies
  • Allows the user to analyze performance for certain sales regions as well as account agents
  • Makes it easy to modify the sales strategies dynamically as well as update the data in real-time through different devices
  • A user can also find out the inconsistencies between present returns and sales targets

This is how it empowers the marketing team:

Microsoft Dynamics 365 is embraced by every company that wishes to solidify their marketing plans. The new edition of the CRM has a plenty of cutting-edge additions that have compelled the users to opt for Dynamics CRM. Some of the features of Dynamics CRM for marketing are Email Marketing, Multichannel campaigns, Lead Management, Reports & Dashboards etc.

Through Dynamics CRM the marketers find it easier to target the right set of audience. Marketers can see all audiences in one section and can also amalgamate several segments in the Dynamics CRM. Plus, it offers various ways to invoke flawlessly into the customer journey.

When it comes to creating campaigns, Dynamics CRM offers a lot of flexibility and freedom the marketer. They can go for a generic drag and drop design or can even choose to design the campaigns according to their wish. One of the best offerings of Dynamics CRM is that it allows the marketers to track their campaign. They can measure the success ration, and can get useful insights to create better campaigns for the target audience.

The core objective of every marketing initiative is to generate leads. Dynamics 365 for Marketing includes the very important and engaging lead management program to help trace, score, and cultivate leads more efficiently.

The software uses a smart, automatic lead-scoring program to qualify leads at each phase of customer journey. The scoring is centered on the redefined rules, like web visits, email engagement etc. CRM development Company can easily rate leads as per the set parameters. The scoring method further allocates grades to leads stating their sales-readiness. This feature largely helps the marketing professionals to focus only on the most-positive areas.

The lead dashboard is easily customizable, thus marketing experts can see an overview of lead state as per some of the key parameters like pipeline development, lead age, interactions etc.

Dynamics CRM has a lot to help the sales and marketing professionals to power up their games and fetch more leads and revenue.

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