Promote your brand effectively with attractive vinyl wrap advertisement on refrigerators

by Emily on June 29, 2018

in Articles

When talking about billboards, the stationery billboards are what first come to mind. However, with times the concept of billboards has also changed drastically, and they have become dynamic. An example of moving billboards is the vinyl wraps printed with advertising messages that you find on vehicles. Businesses across the globe have adopted vinyl wraps for brand promotion by taking advantage of the new advertising media. Vinyl wraps are less expensive but more effective as an advertising media. It is very versatile as you can wrap almost anything with vinyl sheets. Cars and buses are the best targets for advertising by using traveling billboards consisting of vinyl wraps, but of late, refrigerators too have become great places for advertising and brand promotion.

Homes used to be the prime place for refrigerator use but today, fridges have extensive commercial applications in public areas where there are endless opportunities for interacting with customers. The design of commercial refrigerators has also changed as it now comes with a transparent front door that helps to display products. Visibility is always linked to higher sales and is the reason for the design change. Besides the front door of refrigerators that aids the display of products, marketers have started using the sides of the fridge for advertising and brand promotion. Refrigerator wraps pasted on the sides of the equipment carry the advertisement content and has become a new kind of billboard for advertising. In this article, we will discuss at length about the various uses of vinyl wraps for refrigerators that can also light up homes.

Refrigerators as billboards

Restaurants and commercial establishments extensively use refrigerators for storing products, selling and advertising it. For drawing sizeable public attention, the business owners place refrigerators at prominent places that attract heavy foot traffic. You would usually see refrigerators displaying products placed at busy locations of shops and markets where people gather around it. The purpose is to give easy access to customers who are attracted by the products and tempt them to buy it. While this helps to increase sales, there are still more opportunities for using the refrigerator in innovative ways of promoting brands. The vinyl wraps covering the sides of the refrigerator carries advertising content that helps brands to gain high visibility. The approach is very economical as it does away with the cost of investing in billboards or hiring advertising spaces. You can launch any advertising campaign with refrigerator vinyl wraps or decals.

Focus on local marketing

The target of any marketing campaign is to intensify advertising in a way that encourages quick conversions and generates revenue. Using refrigerators as an advertising media is a great way to target the audience present at the location and motivate them to take a positive decision that improves sales. Attractive designs with bright colors of vinyl warps can make the advertisement campaign highly effective and grab eyeballs as people while consuming the contents of the refrigerator hang around the equipment and keep savoring the ad. It creates closer and more extended engagement with the audience that has a much higher impact on the business in the long run.

Non-aggressive advertising

Using vinyl wraps on refrigerators for advertising is the most non-intrusive type of advertising as it does not encroach into the privacy of viewers unlike print ads and radio ads that can be quite distracting and disturbing. This type of advertising earns better customer response. Above all, the cost of advertising using vinyl wraps is much less as compared to billboard advertising. You can keep changing the vinyl wrap as and when required with minimum expenses.

Updated advertising

As the cost of changing vinyl wraps is less, it gives tremendous opportunities for improving the promotional content frequently to keep in tune with the changing needs of the audience. You can present the most relevant advertising content according to the need of the hour as it helps to improve sales by meeting the expectations of customers. It gives an opportunity to serve customers in the way that would delight them. The promotion sets the tune that resonates with the audience.

Equipment protection

The vinyl wrapping on refrigerator protects the outer surface of the equipment from scratches and other damages that can happen when placed in a public place. The excellent design and colors of the advertisement increase the attraction to refrigerators and facilitate driving traffic towards it.

Home applications of vinyl wraps

Refrigerator vinyl wraps also have extensive applications for homes, as you can decorate the refrigerator with suitable designs and colors to make it attractive. You can give your fridge a distinct and unique look that makes it the focal point of attraction of the house and not just the kitchen alone. The plain looking refrigerator becomes a splendid piece of equipment that boosts the indoor aesthetics. If you are upgrading your kitchen appliances but feel that the fridge has become dated in looks although performing excellently, you can save the cost of replacing it by wrapping it with vinyl decals that match with the other appliances.

Wrapping the refrigerator is an excellent way to customize your home décor. Whether you want to give it the retro looks of the fifties, want to have the favorite colors and logo of your team dazzle your home interior or wish to have the kids’ favorite cartoon characters imprinted on it, it is possible to create the vinyl wrap that is very much your own and make the refrigerator shine brightly.

Suitable for outdoor use

Vinyl wraps are made from air release vinyl and use UV resistant printing inks that make it ideal for outdoor use. The ability of the vinyl inks to resists sun exposure makes it excellent for protecting the surface of the fridge if you plan to use it outdoor like using a mini camper fridge.

The fridge is the new advertising media, and it can even match with any home makeover plans, thanks to the innovation of refrigerator vinyl wraps that let you be at your creative best.

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