Create A Better Content Strategy For Best Online Presence

by Klaus on October 31, 2018

in Blogging

Content is the primary element of Instagram that will help you to make a better online presence through this productive social media platform. Therefore, it is paramount that you know how to build the content pillars for the type of content you share through Instagram.

There are more than 95 million photos and videos shared daily through this platform and to be found among them is a challenge. It is for this large number of pictures and videos that are updated daily that make more than 300 million users visit this app every day.

As content should be at the core of your strategy, you must know what you should post for better engagement. Before you start focusing on the visual style of your profile, you will be better off if you have a clear vision about the type of content you should put out for your business promotion.

Different brands follow different strategies when it comes to the selection of contents. Few may focus on their products only while others may involve their key players to make them the focal point of their content. On the other hand, there may be a few brands that may focus more on their culture and community in their contents.

Whatever it is, the primary objective is to post quality contents consistently as an Instagram marketing strategy that should aim to build your brand. At the same time, you must also focus on connecting with the users and community members on an individual basis. The power of one-on-one connections and interactions cannot and should not be overlooked.

The content strategy to follow

To keep up the spirit and level of engagement of your Instagram account, there are some very effective ways.

  • You can create a hashtag for different stories to tell to your followers and let them know how passionate you are both personally and professionally when you post their content in your page, of course with their permission.
  • You can create short-form as well as long-form content but make sure that these are all relevant and updated on a regular basis so that your audience responds quite well to these stories of others.

Take the best angle for your content strategy as there is no hard and fast rule for it and may vary from one business to the other. The most important thing is to focus on creating a content that will align with both your business goals and your audience.

Define your content pillars

It is highly recommended that you take help of experts such as VVSlikes so that you have better and more engaging content. It all starts with defining your content pillars accurately. It needs a lot of experience and expertise to build the content pillars or themes which are the foundations of any content strategy.

Irrespective of its size, location, and type of industry, every business has an enormous wealth of potentially brilliant contents to share on Instagram providing a host of opportunities. Few of the worthy subjects for your photos and videos can be:

  • Stories of your employees
  • Contents that are culture focused
  • Product-led demos.

A few more examples of the best content pillars include and are indeed not limited to:

  • User-generated contents
  • Behind the scenes contents
  • Product showcase contents
  • Educational and best social media tips
  • Contents showing the human side of your organization
  • Fun or lighthearted contents
  • Stories of customers
  • Team member takeovers and
  • Get to know the team.

The best way to define themes is to open up a notepad and note down some ideas such as the company values and other vital facts and start formulating these ideas to design your crucial content themes. Productivity and motivation following the digital nomad lifestyle is the key to create successful brands on Instagram with the best content pillars.

Tips to follow

Take a cue from the most successful brands on Instagram to design your contents and get the best results. Some pillar designing tips include:

  • Taking your followers behind the scenes and sharing their exclusive clips
  • Using photos based around the theme
  • Featuring images shared by your followers
  • Using high-end and artistic photography to create a vibe
  • Using entertaining copy within the photos with robust and vibrant backgrounds.

These tips will make your posts stand out from the rest in the Instagram feed.

Use Instagram stories

You can also use Instagram stories that are released in August 2016. This feature will let you use photos and videos that will vanish automatically after 24 hours.

Once you post a story, you can see how many times it has been viewed in each post. You will be able to see who has viewed it even.

If you use Instagram Stories every day you will surely achieve great success with your stories content as one out of every five organic stories will receive a direct message. Using Instagram Stories will help you in ways more than one.

  • It will help in promoting our content to drive more awareness of it
  • You can take your followers behind the scenes
  • You can even host Instagram takeovers of Instagram account of someone else temporarily to share their content with the audience.

There are many templates created to help you out with the Instagram Stories and save a lot of time.

Remember, while creating a content plan you must make sure that all elements and facts are relevant and cohesive. This will ensure a better drive, audience attention, and engagement, better sharing of posts, photos and videos. All these will provide exceptional results.

Therefore, once you have created your content themes and they are ready to use, make sure that you always test and adapt the themes to find out which works best for your business. This is the most critical time when you will have to bring everything together into your content plan.

Ideally, a content plan must be strategic to helps you to define the aesthetic feel and the style of your posts. It must also give you a fair idea about how frequently you need to post to Instagram.

Comments & Leave a Comment

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Praveen Verma November 2, 2018 at 06:21

Hi
Klaus,
You have provided great content tips for Instagram. By implementing these tips in a right way it will help in making our Instagram content stand out. These days Instagram has become one of the most popular social media platforms and it is one best place to promote our brand.

Here, happy to know about best content pillars for Instagram. Instagram can be a great place to promote your brand if utilized in a better way. In this post I have gained much information about Instagram content.

Thanks for sharing this post with us.

Have a great day.
Praveen
Praveen Verma recently posted… 8 Things to Consider If You’re Buying an Ecommerce Business

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