Ultimate Guide for Session Replay

by Emily on April 7, 2019

in Articles

Do you wonder why eCommerce Directors, Product Managers, each and everyone in the online field are adopting the power of session replays?

Yes?

So, you need to know about session replays in detail.

This post is dedicated to explaining the concept of session replays. So, let’s start the discussion.

All online entrepreneurs are well aware of the importance of web analytics tools to ensure their website growth. These tools offer reliable, actionable, and on-time insights regarding each and every user of a website or application.

Knowing about user behavior, activities, interactions, and engagements mean you could easily find out ways to accelerate user experiences.

Actually, traditional web analytics tools let users know about page visits, bounce rates, clicks, conversions, and various other abstractions.

Although these data pieces offer insights into user experiences, analytics tools always represent an abstract scenario of the actual happenings. To keep it simple such tools miss the overall picture when it comes to analyzing user activities. If you want to keep track of user interactions in detail, take help of session replays.

What is Session Replay?

Session replay provide a complete picture of each and every activity of visitors in your site or app. It captures clicks, scrolling, mouse movements, and taps whatever users have performed when they were browsing and navigating your website or application in their desktop as well as mobile devices.

When you keep track of recordings of real-time user activities, it would be easier for you to figure out the interactions of audiences with your website. Thus, you can locate issues and fix them accordingly, optimize user experience, and accelerate the conversion rate.

As a result, you can ensure the improvement of your brand awareness, brand reputation, and business growth.

Session replays enable you to have insights into the behavior of your site users. And that’s how you can find out the answers to many questions regarding your website, such as the reasons for low conversion rates.

Why should you take help of Session Replays?

What is the main condition for growing your business?

To increase your customer base and sales margin, right?

But, it’s not simple to win the trust of audiences. You have to streamline each and every step of your entire business process so that users don’t face any difficulty while browsing and navigating your website.

When you’re well aware of each and every behavior or activity of your user, you can easily read their expressions. And thus it will be easy for you to correct all the flaws and errors of your site or app to improve user interaction and engagement. To ensure these factors, you have to take help of session replays. Let’s talk about all top reasons why you should use session replays in your website growth.

Understand and Figure Out Your Audiences’ Experiences:

When you’d be on the same boat as your users, you can easily figure out their expressions in terms of their behaviors and activities on your site or app.

Whether they are sticking to your website by going through your web contents or they are facing challenges to finding out any information or they are frustrated with the bad designs or poor navigations will act as deciding factors for your website reputation.

Session replays are able to answer all of these questions. As a result, you can keep track of your site’s or app’s flaws and update it, as per your users’ expressions, interactions, and experiences.

By just watching at least 10-20 recordings, you can easily analyze the expressions of your audiences and figure out which of the factors are preventing them to convert.

Figure out how your audiences interact with particular web elements:

Session replays help you figure out how your users have interacted with different key materials of your site or app.

You can analyze which segments of your website attract users the most, on which options they have clicked, or on which sections they spent a lot of time etc.

With session replays, you don’t need to depend on guesswork anymore because you’ll have real-time data on your hand. 

Find out Issues, Bugs, and Obstacles:

Keeping track of session recordings will help you to figure out bugs, issues, and obstacles (if any) of your website or application.

You can be familiar with whether visitors are happy with your marketing strategies or you have to spend more time in finding out more effective ways.

Errors can be both informational and technical but all of them persuade users from converting customers- a bad sign for your website growth. So, it’s very important to take help of session recordings to find out minor and major issues (if any) of your site or app. Such as, loading issues, broken elements, or unclear instructions increase bounce rates.

Never neglect even the smallest issues of your site or app, as you don’t know which factors would harm your business reputation. Nonetheless, session replay tools help users to locate bugs following the launch of a new website, application, or page.

Figure out the reasons why audiences are leaving your website:

With session replays, you could easily spot different opportunities for alleviating bounce rates. You can find out the reasons why people have left your site or app before converting into your customers. Session replay tools also help you in analyzing the behavioral patterns of your users.

Is there everything smooth in your website? If not, you will know about it by watching session replays.

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