Branding

6 Reasons Why You Need to Double Your Branding Efforts

April 25, 2018
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A lot of people believe that building a brand is something that concerns physical and visual traits of your company. In other words, a lot of people mistake the logo, name and marketing campaign for a brand. In reality, a brand is something much more abstract. It’s the first idea that pops into one’s mind […]

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5 Reasons Why LED Displays are as Effective as Ads

April 7, 2018
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These days, there are lots of creative ways to make your business known throughout your customers. This is why you’ll need to be wise in picking your solution for your target audience. Search up “LED display panel Singapore” and you’ll see samples of why LED displays will be great to have. Outdoor ads are a […]

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Top 5 Benefits of Developing a Personal Brand

March 24, 2018
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The number of small businesses in Australia is at its all-time high, which is a positive thing from the perspective of global economy, yet, a terrifying one when it comes to the perspective of a first-time entrepreneur. Why? Well, because it means that the competition has never been tougher and more numerous. So, in order […]

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5 Tips for Managing a Successful Brand Activation Campaign

March 21, 2018
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In 2016, companies in the United States spent a total of $595 billion on their brand activation campaigns. They invested money, time and effort in building an impressive brand activation portfolio; implementing impressive consumer promotions, digital campaigns and experiential marketing. All this to invoke more interest in their brand. This is a clear indication of […]

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4 Ways to Know Whether You’ve Developed a Quality Brand for Your Company

March 16, 2018
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Developing what kind of branding you want for your business is not always easy, and it can also often change throughout the course of owning your company. The success of your branding also can be a little bit difficult to determine if you have no experience or you are looking to measure success after a […]

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Online Branding Tips & Guidelines

February 21, 2018
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The corporate world has expanded its influence over the general population with tons of advertisements, new product launch, and a heap load of efforts in creating a personality for their brands. It seems like a never-ending battle for getting more customers, creating awareness, and leading your brand to the top shelf. There is no doubt […]

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How to succeed in interpreting foreign brand?

January 4, 2018
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A lot of companies seem to believe that when their brand becomes global things will become easier. They’ll no longer need to worry about all those finicky things like local cultures, language, and customs. The truth, however, is that this isn’t the case. Because even though ‘going global’ might sound like you’re going bigger, in […]

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4 Branding Techniques for New Businesses

December 12, 2017
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When you are just establishing yourself as a business, branding should be at the forefront of your mind. It’s not always easy to know the best ways to reach new clients and how to create a brand that you feel comfortable with for the long-term, but there are a few ways to make you feel […]

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A Step-By-Step Guide to Boosting Your Brand Awareness

May 1, 2017
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Never underestimate the importance of a strong online presence, as it could easily be the difference between a healthy profit margin and being in the red. With more businesses competing than ever in ever-changing industries, it is essential to improve your online brand awareness, or you could be left in your rivals’ shadow. Optimize Your […]

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How to create a profitable online micro-business on a shoestring budget

March 30, 2017
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Getting set up with your very own online micro-business is a great side hustle, whatever your day job. It will provide extra income and give you a taste of entrepreneurship in the online world of commerce. Micro-businesses may not yield a huge amount of capital, but it is a great way for entrepreneurs to gain […]

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Free Brand Monitoring Tools to Help You Gain Online Success

April 25, 2013
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More and more people take advantage of brand monitoring to better implement their online strategies and techniques that will help them to attain better business success. Users realize that such tools – whether free or paid – are so powerful and effective that they have become a must-use tool that can help their online business […]

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Brand Naming – Most important factor for your organisation

May 24, 2012
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Yeah! It is definitely not easy. You always need to come up with something that is not common and something that is not taken by somebody else. You might have thought of every naming agency or company in town and thought of which one would be apt for you. There is surely something about a […]

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