Benefits and Advantages of Data Cleansing Techniques

The business world of today is highly data-driven and this makes data the most valuable asset for almost every enterprise out there. This is especially true for organizations that launch multi-channel marketing campaigns. That being said, there’s one key problem you don’t want to ignore when it comes to customer data. The thing is if … Read more →

Earning Trust with a Data Privacy Framework

Personal data is, to quote Anchorman’s Ron Burgundy, kind of a big deal. And it’s only going to get more important. Of all the types of data produced, the one users — understandably — feel most protective about is personally identifiable information (PII). That means information that could be used for identifying, contacting, or finding … Read more →

Top Benefits of Data Visualization in a Business

At this exact moment, when you are reading this, a vast amount of data is being created at very high speed across the world. With all of this data created by machines and people, it is still not enough to offer sufficient insights to executives on its own. It needs to be collected, organized, interpreted, … Read more →

PowerBI Overview: Everything You Need to Know

Data is very important to a company’s overall business functions, but making sense of the deluge of data that you have coming in can be a challenge. Fortunately, you have a powerful tool like PowerBI to help you out. Let’s get a PowerBI overview so we can better understand what this tool is all about … Read more →

Why Your Business Needs Data Integration

If your business uses data, then it needs data integration. To illustrate why, let’s think through a scenario. You’re a growing business. You’ve got out of the crazy initial startup phase and are beginning to feel established. But it still seems like you’re winging it most days. You haven’t really thought much about processes and … Read more →

3 Common Data Recovery Services – Rescue Lost Data

Do you know any data recovery services nearby? Needless to say, the answer is yes. Generally speaking, data recovery services include on-site data recovery, remote data recovery and self-service data recovery. Among them, self-service data recovery is most popular with using a third-party data recovery tool in all ways. Now, go on reading the article … Read more →

How to Gain Accurate Customer Data from Push Notifications

When businesses employ creative strategies to improve customer engagement, user experience becomes more dynamic and interactive. One such way to boost customer engagement is by maximizing the use of push notifications and data analytics. Apps send push notifications to users to suggest or remind them of actions they need to do. While others may find … Read more →

Why Is Data Ownership The First Priority For Brands?

Source: Square Space  Businesses incorporate a significant amount of data in their various procurements, which is why data security, privacy, and ownership become the need of the hour. Being correlated to each other, these terms play a critical role in determining the overall integrity of any organization. This becomes even more pivotal when your business … Read more →

Why Data Science is Important for E-Commerce

If you want your company to succeed in the e-commerce industry, you need to invest in data science and analytics. Why? Today’s advanced technology has allowed us to use a wide range of machine learning and data analytics tools to analyze the data your company has collected, in order to produce valuable insights about your … Read more →

Are Health Apps Really Sharing Your Secrets?

When it comes to sensitive subjects, such as addiction and mental health, we should be able to trust the apps which have been specifically designed to help you through these difficult periods would take your privacy seriously. But, new studies have suggested that not only is this not the case but many of these apps … Read more →

8 Essential Steps to GDPR Compliance

The European Union’s General Data Protection Regulation is not the first set of data regulations that was implemented. However, companies around the world have taken notice because it is one of the first to be introduced in the current milieu of prevalent Internet usage, smart devices, and social media. What’s more, the new set of … Read more →

Is Your Company Data Safe?

According to the Ponemon Institute, the average cost of a data breach in the United States is approximately more than $7 million, while the EU has recently introduced GDPR legislation that can charge a company with a $4 million fine for holding EU citizens’ data. A data breach can therefore not only impact your reputation … Read more →