Marketing

Why People Hate Outreach Emails

June 18, 2018
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Haters follow us every step we go. Some people just can’t think positively. And that’s their problem. But in some cases, the problem is in our actions, which cause negative attitude. Today we will speak about email outreach and the reasons why most of our messages go straightly to the trash bin. The goal of […]

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Why is Traditional Marketing not enough for your brand?

June 16, 2018
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Digital marketing strategies are no longer discrete from traditional marketing. There are hardly any tech-savvy brands today, which have not tried their hands at online marketing strategies. As a result, online marketing has become a super competitive area. All brands are looking for something newer and edgier to make their mark. That is precisely where […]

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10 Things Your Competitors Can Teach You About Digital Marketing

June 5, 2018
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Digital marketing allows you to leverage the numerous digital channels to target and reach prospective customers. As people spend more time online, particularly on their Smartphones, it is important that you or your online marketing company-agency is effectively marketing your business. And if you are falling behind, your competitors are probably moving forward. What does […]

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Email or SMS: Which Channel Is Appropriate for Your Marketing?

June 4, 2018
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SMS is now being used for business marketing as it is faster and more cost-effective over email marketing campaigns. If you compare the former to the latter, you will find that they have a higher open cum response rates largely making them the perfect choice for large marketing campaigns. They are ideal for political campaigns […]

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Content Marketer – To be or not to be?

June 1, 2018
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Let’s start with the question; what exactly is marketing and why do we even do it? It has so much value in the outer world of entrepreneurship, businesses and whatnot but why? Marketing is a procedure to share one’s own concept with the whole world in a way that people begin wanting it too. They […]

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5 Digital Marketing Strategy Offline Business Should Be Using [Infographic]

May 23, 2018
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Why Digital Marketing Matters? Let’s be honest, have you ever search on your phone for the review of that restaurant before you walk into it? Or have your search for the review of that store before you pay a visit? I do and I hope this doesn’t surprise you, 50% of consumers who do a […]

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Top 10 Digital Marketing Books Everyone Must Read

May 20, 2018
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With such high stakes on digital marketing, those who are involved in planning such marketing strategies need to be well-aware of the nitty-gritty of the sphere. For that, it is essential to get your hands on digital marketing books. You may miss out on the latest and forthcoming digital marketing trends when you are not […]

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Where to Focus Your Web Marketing Efforts in 2018

May 17, 2018
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As social media and the web becomes a larger part of how we communicate and find solutions, savvy business owners are connecting with their customers in ways that were previously unavailable. With digital marketing, you now have the ability to target your marketing and create an intimacy with your customers that can bring huge returns. […]

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5 Important Digital Marketing Strategies That Every Business Needs

May 14, 2018
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The advance of the internet has transformed how entrepreneurs build and promote their businesses. Today, there are countless resources and more potential that it has ever been in the business world. Whether you have a well-established business or you are just starting out, you know that marketing is a crucial part of your business. If […]

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5 incredible facts about online marketing that will blow your mind

May 10, 2018
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Online marketing is a platform that has changed many people’s lives and businesses. Even so, so many people ask, ‘what is online marketing and what is it all about?’ Well, here’s a simplified piece to help you understand better. 1. What is online marketing? Online marketing is a term used to refer to virtual advertising. […]

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Top 4 Effective Organic Ways to Increase Your Social Media Following

May 10, 2018
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According to Statista, there are 2.46 billion social media network users around the globe. This number is projected to reach 3.02 billion in 2021. This simple statistic sends a powerful message—success in business depends on having a strong social media presence. Why should you focus on increasing your social media following? Let’s face it, getting […]

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How You Can Market For Businesses That Might Be Considered As Risky By Some

May 8, 2018
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The marketing world is full of a variety of businesses both that are staples of society like banking and those that might be looked down upon like gambling or nightclubs. Google has also played a part in making life harder for certain industries by penalizing sites that work with certain industries by putting ads on […]

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How B2B marketing is changing with emerging mobile technologies?

May 7, 2018
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The advancements in mobility, analytics, cloud and social are occurring at a rapid pace. With that, the adoption of emerging technologies like artificial intelligence (AI), virtual reality (VR) and the Internet of Things (IoT) has also increased dramatically, transforming the way users engage with your business. These emerging technologies have a profound impact on the […]

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3 Reasons Your Digital Strategy Could Be Holding Your Business Back

May 4, 2018
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The way in which businesses maximize their growth has significantly altered in most recent years. The possibilities for maximum customer outreach have been greatly expanded due to the digital age, a term many are familiar with. Expanding potential business through digital techniques takes careful consideration, but can result in a great deal of positive change […]

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How to improve your business cashflow with SMS

April 30, 2018
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It’s no surprise to business owners that achieving an effective cashflow system is essential to their success. However, many small to mid-sized organisations find themselves struggling to manage a positive cashflow platform. Businesses have tried several tactics to receive payments on time such as offering early payment discounts, providing multiple payment options, calling customers as […]

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What is Mobile Marketing? How Does It Work?

April 27, 2018
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These days, mobile marketing is the essential parts of digital marketing. Multinational organisations like eBay and Amazon stretched out their business to the mobile digital space by making their application particularly for their line of companies. Because of this progressions, both Amazon and eBay have developed in their business, all as a result of mobile […]

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6 Reasons Why You Need to Double Your Branding Efforts

April 25, 2018
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A lot of people believe that building a brand is something that concerns physical and visual traits of your company. In other words, a lot of people mistake the logo, name and marketing campaign for a brand. In reality, a brand is something much more abstract. It’s the first idea that pops into one’s mind […]

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Instagram Marketing Tips for an E-commerce Business Owner

April 24, 2018
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If you would like to take your brand tangibly to real people in your target audience, but don’t fully rely on SEO, then the next best option now is to explore social media. There are plenty of popular social media platforms like Facebook, Pinterest, Twitter, Instagram, Google+, Snapchat to name a few. Even though there […]

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6 Factors to Consider While Marketing Health Apps

April 16, 2018
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The smartphone revolution has changed the way businesses operate today including the healthcare sector. The number of health apps is also on the rise. The global mHealth app market size was valued at USD 4.19 billion in 2016 and is expected to reach USD 111.8 billion by 2025, growing at a CAGR of 44.2%, according […]

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Improve Your Marketing Efforts with Salon management software

April 9, 2018
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Marketing is a time consuming task. This is why businesses need to do all they can to align their overall efforts. With a customized marketing campaign, you can appeal to the needs and desires of your ideal customer. With salon management software, you can easily keep track of the services and products your customers prefer […]

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How digital marketing is necessary for your startup

March 20, 2018
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It’s a significant achievement in this day and age where the global business industry is exceptionally tightly packed to be able to launch your startup. Not only you dreamt big, but also planned and strategized things along the way. It takes sincere efforts and dedication, and you pulled it off! A pat on the back […]

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The future of marketing: thriving in a digital world

March 13, 2018
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Digitalization, full or partial, did deeply influence human lives and is extending its influence over different spheres of modern life. In pre-digital world people used to purchase things in direct manner, i.e., personal communication was vital during that time period. But today, with the use of technology the marketing, purchasing is becoming indirect without any […]

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8 Minutes To A Marketing Video

March 1, 2018
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A “Facebook marketing expert” accepted our outreach offer to create a video for her business at no cost, just to show her what our new video-making platform can do. I sent her back a 16-second video that pitched her Facebook marketing course. It included professional graphics, the typography was perfectly in sync with her brand […]

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5 Reasons you should Enrol in Digital Marketing in College

February 28, 2018
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This is the era of digitization! Have you ever noticed how your mobile phones have turned into a marketing tool now? While swiping on Instagram, checking out Snapchat or any other Application on your smartphone there would be an advertisement present to capture your attention. In this digital world, marketers do everything to make their […]

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