Marketing

How To Market Your Small Company Affordably

August 19, 2019
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If there was ever a guide on how to correctly market your business affordably, this would be it. You certainly wouldn’t hear it from corporate advertising agencies and you may even be encouraged by marketing companies both online and land based that you need a marketing team. Now while this is true, there is limited […]

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Outsourced or In-House Marketing: What is Better for Your Business?

July 31, 2019
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Digital marketing is one of the vital elements of any brand’s success – you may have an incredible product or service, but if no one knows about it, it will not do you any good. The product needs to be carefully marketed, and your brand skillfully promoted across digital channels to raise awareness about what […]

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8 ways to market your fashion app

July 29, 2019
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With headlines such as “Fashion apps are a major sales opportunity for fashion brands” dominating the fashion industry, it’s hard to ignore how well a mobile application can help you grow. These apps personalize consumer’s shopping experience and allow users to shop from their phones too. Not to mention, about 64% of the folks look […]

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5 Silly SEO Mistakes that Pull Back Digital Marketing Success

July 10, 2019
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SEO adds immense value to the success of digital marketing, user experience, and builds trust and credibility. When you’re following the best SEO practices, you’re doing justice to your website as well as the audience that’s on the hunt for the right information. Search engine algorithms keep changing, but the very basic SEO principles always […]

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How to enhance lead generation via chatbots

June 27, 2019
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Business is all about generating new leads. The moment you fall short on the lead generation; your business will begin to show the signs of cracks. Now, here is something to cheer. Lead generation is no more an overwhelming process, thanks to chatbots. Today, chatbots have become so advanced that they can generate as many […]

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How Content Marketing Can Increase Traffic and Sales for Your Ecommerce Store

May 30, 2019
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When you are first developing your ecommerce store and your marketing goals, you might not consider content an essential part of attracting new customers. However, content marketing can be one of the best ways to encourage new clients to take a look at your product or service. A decent content marketing strategy can set you […]

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Tips For Effective Email Marketing

May 28, 2019
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In the field of business, an effective Email Marketing strategy is important if you want to keep your company afloat. Competition will be fierce and we guarantee that whatever you do, your competition would try to copy it to get an advantage against your company. Sending out Emails to anonymous people is the worst thing […]

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Importance of Personalizing B2B Marketing Efforts

May 17, 2019
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One of the cardinal rules of B2B marketing success is delivering the right message to the right customers at the most appropriate time. Personalization is a key that can help marketers boost the effectiveness of the marketing message. Personalization can help lower the cost of acquiring new customers by about 50 percent, boost revenues by […]

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The 5 Best Constant Contact Alternatives for 2019

May 16, 2019
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If you’re an online merchant using digital marketing to promote your store, you’ve probably heard of Constant Contact. For more than two decades, Constant Contact has been the 800-pound gorilla of the email marketing space. But as impressive as that track record is, the fact is, as ecommerce has evolved Constant Contact has failed to […]

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5 Proven Tactics To Improve The Existing Backlinks To Your Site

May 15, 2019
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Link building techniques have changed over the years, with the emphasis currently being on building authentic and relevant backlinks with authority sources. The idea is to serve informative and valuable content that attracts backlinks naturally, without having to make conscious efforts for the same. Link building is a consistent effort that takes quite some time […]

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Social Media Marketing for Brick & Mortar Retailer [Infographic]

April 27, 2019

Digital marketing is imperative for businesses these days. Whether it is about a small or a large business, online marketing strategies can take a brand to the next level. If we focus only on the social media marketing part, it is interesting that you do not always need to have a business website in order […]

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5 Tips to Ensure Marketing Efforts Drive Sales

April 10, 2019
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The internet has become an excellent source for businesses to offer products. According to Kotler, a product or service is offered by corporations to catch worldwide attention for acquisition, consumption and possess the ability to satisfy a particular need or want. Businesses that operate in any market, be it electronics, formal/ casual dressing, furniture etc. […]

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Here is How to Use Social Media for Lead Generation

April 9, 2019
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All of your business profiles have social media account right? Facebook, Instagram, LinkedIn, Twitter, interest? And why do you have them? To post some random cat memes all day? Of course not! The primary objective of starting an online business is to drive social media lead generation. So why do you need social media accounts […]

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How and Why Should You Use Email Marketing Automation?

April 8, 2019
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The word “automation” brings in front visions of machines, cyborgs, robots and AI, which is the exact opposite of human or organic. The concept of using automation in this day and age of email marketing seems counterintuitive considering it is a must to ensure customer-centric and personalized messaging. However, surprisingly email marketing automation enables people […]

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Ultimate Guide for Session Replay

April 7, 2019
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Do you wonder why eCommerce Directors, Product Managers, each and everyone in the online field are adopting the power of session replays? Yes? So, you need to know about session replays in detail. This post is dedicated to explaining the concept of session replays. So, let’s start the discussion. All online entrepreneurs are well aware […]

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How To Track Forms In Marketing Automation

April 7, 2019
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A shopping mall receives thousands of visitors in a single day. And keeping a track of every customer and their choices is definitely an impossible task. Likewise, monitoring visitors to a website is difficult. However, with the help of forms, the website owner can understand the visitor pattern, their needs, the peak time and much […]

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5 Simply Awesome Email Automation Funnels To Build Today

April 6, 2019
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If you’re looking for some top-notch email automation funnels to build, then you have come to the right place. This post is dedicated to five brilliant email automation funnels that you can start building from today. First, you need to emphasize leveraging your email list. It’s very important to notify your subscribers once you release […]

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How To Achieve Personalization With Marketing Automation?

April 6, 2019
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Undoubtedly, it’s the era of personal data. Personalization has actually revolutionized the way of business operations. Moreover, it’s influencing on the website content types. Many companies have started collecting data for improving their products and/or services. In simple words, these companies have become experts of personalization. The fact is that audiences are only interested in […]

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How a Good EBook can End Your Content Marketing Worries

March 28, 2019
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Do you know that 55% of B2B marketers have planned to invest more in their content marketing to ensure a lucrative business? Content Marketing is a relatively new area for many organizations as it is a shift towards modern marketing techniques. There is a lot of research present that can summarize the potential content marketing […]

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7 Ways You Can Absolutely Make Money Online

March 26, 2019
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For some people, making money while sitting at home is the dream. There are companies that let employees work from home. However, these are lucrative positions that are hard to get because of their high demand. For people outside of the business world, there are many opportunities to make money online. Here are some ideas—from […]

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How Social media helps for Book Marketing of online learning

March 22, 2019
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Social Media allows the sharing of information and ideas through a wide variety of people all around the world. According to an estimate, there are around 2.77 billion people on social media in 2019. This is a huge market spanning the entire world just a click away which can be accessed on your computer from […]

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Under the Magnifying Glass: 4 Common Myths About Marketing Automation

March 18, 2019
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To succeed as a business owner, you’ll have to keep up with technology and adapt to changing times. However, not all tech innovations are worth the effort, money, and time required for implementation. In marketing automation, technologies and software platforms are used to streamline a company’s marketing efforts across channels such as the web, social […]

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Importance of Pinterest Marketing for eCommerce business

March 13, 2019
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As the greatest online social catalog of design ideas and the best user-curated image search engine, Pinterest has an important place in eCommerce. Did you know that Pinterest has business accounts and that Pinterest marketing is a thing? If you create a Pinterest for Business account, you will be able to boost your brand awareness […]

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5 Things You Probably Didn’t Know About Content Marketing

February 28, 2019
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Content marketing is a strategic marketing technique that focuses on the creation of valuable and relevant content so that people can benefit from it. The information that you post on your website should be relevant to your business and it should mean something to the customers who land on your webpages. Quality content can significantly […]

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