Marketing

How to Market to the Mobile Consumer

February 8, 2017
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The internet experience is no longer a stationary activity. Look anywhere and you’ll see a number of people performing daily tasks and functions from their mobile devices on the go. We’re taking photos, sending texts, shopping online, checking email, accessing social networks, getting directions – and even making phone calls occasionally. As mobile devices have […]

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Can a Marketing Degree Aid Your Blog?

January 19, 2017
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Having a successful blog is the dream of many writers, but it is also an important component of a marketing plan that will help boost the profits of a business. Whether you are a business pro or a creative individual, could a marketing degree, such as an online MSM degree from a reputable school like […]

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The Reasons Why Firms Should Use Digital Online Marketing Over Traditional Advertising

December 2, 2016
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It is very important for companies to learn the benefits of digital marketing as they are living in a modern age where smartphones are everywhere. Customers are more likely than ever to use their mobiles to research a product before buying whether that is a hotel room, piece of clothing or a car. What used […]

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How hotel companies can promote their accommodation with great email marketing

November 8, 2016
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Creating a successful business has moved on from word of mouth and now relies on a top online presence. This could be through targeted advertising or social media, as well as the superb tool of email marketing. This is a very cost-effective way of advertising a residence to travellers that can increase direct bookings and […]

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How to Promote Your Business on The Internet With Minor Costs

November 3, 2016
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Consumers are so “over it.” They do not tolerate commercial interruptions on TV; if they listen to the radio, they go for those stations with a minimum of advertising; they throw those mailbox flyers in the recycle bins. The point is this: consumers are smart, they know a hard sell, they don’t want to be […]

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3 Worst Mistakes in Your Social Media Campaign

October 21, 2016
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Social media campaigns are a proven way to increase conversions and traffic to any online business. They can help you to boost your brand awareness and built a relationship between your target audience and your products and services. However, there are several mistakes, which can be a cause for failure of your campaign. Let’s check […]

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Data Driven Marketing, The Future Of Smart Marketing, Has Finally Dawned On Us

August 19, 2016
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The future of marketing has finally dawned on us and this channel is distinct from the other channels out there. Thanks to its versatile nature and the fact that digital devices usage and the internet usage is growing by leaps and bounds throughout the globe. From mobile phones to phablets and tablets, there is an […]

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How digital marketing can save your brand online

August 18, 2016
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There’s simply no denying it – the world is changing quickly from analogue to digital. And if you don’t believe me, just look around you. You’ll find at least one person with their nose buried in their smart-phone, tablet or laptop. The fact is that people are increasingly becoming internet savvy. They consume an increasingly […]

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Three Types of Online Marketing That Will Help Your Small Business Grow

August 8, 2016
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From reading the news to scrolling through social media and even watching television, Americans are doing more online than ever before. Meet your customers where they are spending their time by advertising your small business on the internet! Whether you are a brick and mortar storefront, an online merchant, or a service provider, potential customers […]

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3 Ways to Make a Smarter Marketing Campaign

June 22, 2016
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Setting up a marketing campaign for your business is essential if you want to survive in the market. It can be daunting about coming up with a good marketing strategy especially if you are a small business owner that just enter into the field. The following are 3 tips on how you can implement a […]

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Latest Trends Of Internet Marketing In 2016

June 2, 2016
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Internet marketing is evolving quickly. Each year is bringing new software, hardware and new preferences. In order for internet marketing to be successful, companies need to be updated on latest trends. The market is for those who can identify the less investing resources as compared to the huge investment resources. They definitely have an added […]

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How Small Business Can Use Email to Boost Their Marketing

May 5, 2016
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Just because small businesses tend to have severe budgetary constraints that prevent them from engaging in costly advertising campaigns in print or outdoors, it does not mean that they cannot publicize their businesses in any way. Email marketing can be extremely effective as an advertising tool for small businesses as the process is relatively inexpensive […]

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Why You Need to Be Using Content Marketing

May 2, 2016
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Let’s be honest. With so many changes in Google and Bing’s requirements, it can sometimes make you want to throw your hands up in despair and just get along using your own traditional marketing tactics. That’s understandable. With Google’s upgrades, crawls and algorithm more unpredictable than a British summer, you may be burnt out on […]

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Three Offline Marketing Strategies to Enhance Your Digital Efforts

April 21, 2016
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Today, we are living in the digital revolution. In today’s world, almost everything is done online – from shopping and communicating to dating and dieting. And, advertising is no different – digital marketing is always top priority, and marketers seem to have completely forgotten about the old-school, tired and tested offline marketing methods that may […]

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6 x 2016: The best tools for your next web marketing strategy

January 11, 2016
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When is the best time to think about strategies for next year’s digital marketing? Not to rush you, but it is now. Although many brands are still launching their final activities for 2015, the last few months of the year are exactly a good time to plan strategies for 2016 and forestall competition. Besides, web […]

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Why Mobile Marketing Works?

June 23, 2014
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Mobile marketing refers to a series of inter-twined marketing activities and processes that are carried out on mobile devices, such as mobile phones, smartphones and tablets. There is a great promise for advertisers in the mobile market, which continues to grow year after year on the basis of distinguishing features, such as accessibility, cost-effectiveness and […]

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The benefits of email marketing

December 2, 2013
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In 2013 there were an estimated 3.6 billion active email accounts – roughly half of the world’s population. Admittedly, a lot of those will represent individuals with multiple accounts but it’s still an impressive figure. You’ll never reach a large proportion of these accounts without orchestrating the biggest unsolicited spam mail campaign in history but […]

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Guidelines for Twitter Marketing

October 25, 2013
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Twitter has become increasingly popular as an online marketing platform for many businesses. With this social network, you can keep track of recent developments in your industry, connect with like-minded people and get word out about your products or services. Here are some Twitter marketing tips which will enhance your chances of success. 1. Include […]

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How to get the most out of content marketing

October 17, 2013
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Although a relatively new trend in corporate advertising, content marketing has quickly become one of the most transformative and revolutionary efforts among businesses of all sizes and in virtually every industry. Content marketing was at first a fairly simple and one-dimensional game in which businesses posted short blogs and news stories rich with target keywords. […]

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Tips for Creating Effective Landing Pages

August 5, 2013
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A landing page can be a very powerful tool for attracting leads, and subsequently increase conversions for your website. The following are some tips which will help you build effective landing pages. 1. Header Immediately visitors land on your page, they should be able to figure out what it is all about. A clear, bold […]

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Receive A Higher Return On Marketing Dollars With CRM: How CRM Aids Lead Generation

July 29, 2013
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Companies spend a large portion of revenue on marketing, but if the marketing is ineffective, those dollars are wasted.  A CRM marketing solution ensures the best return on investment. When initializing a marketing strategy, companies need to be able to evaluate the effectiveness of the campaign.  Without a CRM marketing solution, businesses receive only a […]

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A/B Testing: The True Myth Breaker to Internet Marketing Mysteries

July 5, 2013
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Do you want to make a substantial impact on your online marketing initiatives? Advancement in technology has made it such that we no longer have to reply on opinion in making strategic design decisions. This is why many people are jumping on the a/b testing bandwagon and reaping the benefits thereof. In the domain of […]

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The three keys to Internet marketing success

June 14, 2013
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With millions and millions of people all over the world diving headfirst into the landscape of business online, you’re going to be up against some pretty stiff competition. We’ve never seen a global business environment quite like this before in human history – but you do have an edge and advantage on your side. The […]

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Is Traditional Marketing Dead?

April 28, 2013
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People have been foretelling the doom of TV and print marketing for ten years or more; so where are we now? It turns out, although the media landscape has transformed over the years, traditional marketing is alive and well, and there are great opportunities for business owners to adapt and integrate their traditional and digital […]

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