Marketing

6 Reasons Why You Need to Double Your Branding Efforts

April 25, 2018
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A lot of people believe that building a brand is something that concerns physical and visual traits of your company. In other words, a lot of people mistake the logo, name and marketing campaign for a brand. In reality, a brand is something much more abstract. It’s the first idea that pops into one’s mind […]

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Instagram Marketing Tips for an E-commerce Business Owner

April 24, 2018
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If you would like to take your brand tangibly to real people in your target audience, but don’t fully rely on SEO, then the next best option now is to explore social media. There are plenty of popular social media platforms like Facebook, Pinterest, Twitter, Instagram, Google+, Snapchat to name a few. Even though there […]

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6 Factors to Consider While Marketing Health Apps

April 16, 2018
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The smartphone revolution has changed the way businesses operate today including the healthcare sector. The number of health apps is also on the rise. The global mHealth app market size was valued at USD 4.19 billion in 2016 and is expected to reach USD 111.8 billion by 2025, growing at a CAGR of 44.2%, according […]

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Improve Your Marketing Efforts with Salon management software

April 9, 2018
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Marketing is a time consuming task. This is why businesses need to do all they can to align their overall efforts. With a customized marketing campaign, you can appeal to the needs and desires of your ideal customer. With salon management software, you can easily keep track of the services and products your customers prefer […]

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How digital marketing is necessary for your startup

March 20, 2018
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It’s a significant achievement in this day and age where the global business industry is exceptionally tightly packed to be able to launch your startup. Not only you dreamt big, but also planned and strategized things along the way. It takes sincere efforts and dedication, and you pulled it off! A pat on the back […]

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The future of marketing: thriving in a digital world

March 13, 2018
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Digitalization, full or partial, did deeply influence human lives and is extending its influence over different spheres of modern life. In pre-digital world people used to purchase things in direct manner, i.e., personal communication was vital during that time period. But today, with the use of technology the marketing, purchasing is becoming indirect without any […]

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8 Minutes To A Marketing Video

March 1, 2018
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A “Facebook marketing expert” accepted our outreach offer to create a video for her business at no cost, just to show her what our new video-making platform can do. I sent her back a 16-second video that pitched her Facebook marketing course. It included professional graphics, the typography was perfectly in sync with her brand […]

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5 Reasons you should Enrol in Digital Marketing in College

February 28, 2018
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This is the era of digitization! Have you ever noticed how your mobile phones have turned into a marketing tool now? While swiping on Instagram, checking out Snapchat or any other Application on your smartphone there would be an advertisement present to capture your attention. In this digital world, marketers do everything to make their […]

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Five mobile marketing trends you need to know now

February 26, 2018
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Marketing is a process of attracting potential customers and clients in your products and services. Marketing involves researching, promoting, selling and distributing your products or services. Marketing involves everything you do to get your potential customers and your product or service together. Marketing is one of the most important things a business can do. Not […]

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How often should you measure your marketing strategy?

February 24, 2018
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With so many social media platforms available in today’s marketplace, it’s important to know which ones are most effective for your business and how often you should measure your marketing and branding performance. If you are concerned about the best approach to take for both developing and measuring your market strategy, below is some information […]

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What Are The Biggest Marketing Mistakes Small Business Owners Make?

February 23, 2018
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Marketing your small business is hugely important. If you don’t do any marketing, how will your potential customers or clients know that you even exist? Even the smallest amount of marketing is better than none at all, but good, well thought out, strategic marketing is best. However, even knowing how important marketing is to any […]

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Give Your Small Business Marketing Efforts a Boost with Instagram

February 21, 2018
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Small businesses face the constant challenge of fighting the intense competition in the market. This is an ongoing process that never ends. When you as a small business owner are constantly fighting the competition, you should think differently and get creative. Creativity and innovation have shot some small businesses into fame. They have used the […]

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How to Properly Promote Your Online Business

February 19, 2018
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When you are running your business online, you have a number of different ways to get your message across and make sure that you are properly promoting it. Much of marketing your business includes using tools and being willing to think outside the box. While you can get your company out to new customers in […]

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How To Find Influencers Who Are Interested To Share Your Content?

February 16, 2018
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There is no perk as great as influencer marketing that this digital age has bestowed upon us. The voice of authenticity that an influencer adds to a brand or a product appeals much more to a commoner than direct advertising. Be it brand awareness, sales, or campaign, influencer marketing carries the potential to drive up […]

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Top 5 hacks for creating B2B content marketing strategy

February 14, 2018
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Content marketing has turned into the most widely accepted B2B approach in the market these days. You need some time and effort to build up a strategy and applying it consistently. Creating useful and meaningful content is the only one side of the coin. Digging deep into the ways you can attract your customers through […]

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How to Drive Traffic to Your Website without Investing in SEO or Content Marketing

February 3, 2018
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Every powerful digital marketing campaign rests on SEO and content marketing as some of the most effective traffic boosters. However, optimizing your site for search engines is not the only way to drive more traffic and improve your search results. On the contrary, you need to find a way to diversify traffic to your site. […]

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How to Take the Marketing of Your eCommerce Store to the Next Level

January 30, 2018
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Have you been thinking about ways that you can grow your ecommerce store and encourage new clients to visit your site? The truth is that marketing an online store requires a little extra thought and effort to make it worthwhile as a business, and it can take a bit more strategy in order to make […]

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8 Big Marketing Trends That Will Dominate Digital World

January 24, 2018
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The digital world seems to be a constant change and the standards that have worked and is valid before no longer have the same influence today than it does years ago. With new marketing schemes developing every day, it’s a challenge for marketers just to update with the modern up-coming social networks to stay forward […]

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Inbound vs Outbound Marketing – What to choose in 2018

January 22, 2018
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The days are changing rapidly and so is the technology. These improvements in technology have changed the outlook of people in virtually every field. Hence, it is high time that marketing agencies change their methods of marketing as well. Marketing is the key aspect of any business. Business entrepreneurs must have heard the terms ‘outbound […]

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How Should You Approach Digital Marketing in 2018? Here are Some Insights!

January 17, 2018
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How is 2018 treating you? Have you thought what new things you are going to do for the promotion of your services and products? Have you decided which new steps you will implement in your marketing strategy to ensure that your content is reaching as many people as possible? Well, in terms of digital marketing, […]

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Social Video Marketing Tips for Small Business in 2018

January 17, 2018
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The video marketing is the recent buzz in the social media. More than 95% users prefer to watch video on social media channels like YouTube, Facebook, Instagram, etc. to gain a better understanding of the subject. The video marketing layout is doing outstandingly well in the recent times and it is definitely the future of […]

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Hire Digital Marketing Experts for Your Website Visibility and Improved Sales

January 12, 2018
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When it comes to online business success, you have to do more than just creating a brilliant website. Once you have your site up and running, the next thing is to try everything possible to ensure that the website gets attention from internet users. With millions of internet users, it is important that you market […]

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Why Promotional Products Should Be Part of Your Brand Marketing Strategy

January 10, 2018
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A well-grounded marketing strategy promises great results. The experience is even better when you incorporate promotional products. Although businesses understand the essence of promotional products in pushing their marketing agendas, many are still reluctant to invest in the same. Promotional merchandise, bearing your company’s logo and details, should be considered an essential part of your […]

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Why Does Inbound Marketing Rake in More Profits As Compared to Outbound Marketing?

January 2, 2018
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Marketing and lead generation complete each other. When we say marketing, we are referring to a plethora of methods and strategies that fall under the broad category of marketing. The old school practices of marketing include the outbound methods. Newer methods include inbound techniques that are more technologically aligned and more efficient. Why is outbound […]

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