In the past few years, social media has arguably become a crucial element of digital marketing strategies. Hence, every business must consider investing in social media marketing to build awareness about their brand along with their products or services through several social media channels. The ultimate goal of social media is to increase your brand … Read more →
Internet marketing is a key goal for many businesses these days. While it’s certainly not the case that traditional forms of marketing have gone completely out of the window, it is definitely the case that the web has been placed front and center in the focus of most people who want to get a message … Read more →
Keeping up with the latest trends in technology can propel your business to a higher level. Competition is rife in this day and age. Most companies are shifting to a new way of doing things. You will have a rough time trying to keep up with competition if you don’t try out new strategies. Incorporating … Read more →
The modern era of attorney advertising probably began with 1977’s Bates v. Arizona State Bar. A sharply divided Supreme Court essentially legalized lawyer advertising as an acceptable form of commercial speech. As far as the Justices were concerned, the Arizona Bar’s presumption that all lawyers already had clients and did not need to advertise was … Read more →
Social media engagement. It’s a term that is thrown around and overused perhaps, but do we know what it actually means . . . or are we just assuming we do? Let’s clear up this question for good. Social media engagement involves any type of interaction between your social media account and an audience. This … Read more →
With every year that passes, you expect that social media will reach some form of plateau, with every niche, need and function catered for. However, it seems we’re not there yet, and may still be some distance from it, as a number of new names to the social-media sphere have drawn our attention in 2019. … Read more →
The presence & influence of Social Media is all-pervasive today. From interaction to entertainment and sales to business promotion, it has penetrated deep into our lives. If we look at any big brand or business, we will find out that it is not just active on different social media platforms but is also leveraging these … Read more →
Dark social is one of the newest discoveries when it comes to analyzing traffic that comes to your website. You might have noticed that when you are looking at your traffic data that there might be an amount that is unaccounted for in Google Analytics. This is dark social, and learning how to track it … Read more →
Digital marketing is imperative for businesses these days. Whether it is about a small or a large business, online marketing strategies can take a brand to the next level. If we focus only on the social media marketing part, it is interesting that you do not always need to have a business website in order … Read more →
Instagram has become one of the mainstream networks nowadays. One of the reasons behind Instagram is so prevalent is that it uses photographs to convey a message. Use pictures rather than words. Instagram can be progressively compelling for networking as well as marketing purposes if you understand how to utilize it astutely. However, various people … Read more →
All of your business profiles have social media account right? Facebook, Instagram, LinkedIn, Twitter, interest? And why do you have them? To post some random cat memes all day? Of course not! The primary objective of starting an online business is to drive social media lead generation. So why do you need social media accounts … Read more →
Social Media allows the sharing of information and ideas through a wide variety of people all around the world. According to an estimate, there are around 2.77 billion people on social media in 2019. This is a huge market spanning the entire world just a click away which can be accessed on your computer from … Read more →
Social media marketing is undoubtedly one of the most important areas of marketing today. People spend a lot of time on the web, which means that you can use that time to promote your own content, products, or services. Still, other than the mere basics, many companies miss the opportunity to attract potential new clients. … Read more →
Marketing -It used to be print ads, then radio jingles and television. Today, it’s the social media platforms. One thing is common to all these channels – PEOPLE. As businesses, our marketing goal at every point is to go where our customers are spending most of their time. In the 1950s, radios were very popular … Read more →
Introduction Is there any difference between Community managers and Social media managers? Who is important when it comes to your presence on social media? Could it be your followers? The people whom you should be targeting your campaign to? Or the ones who are interacting with your products/services? Well, the answer is all of them. … Read more →
Social media is very effective because it manages to tap into the wishes, desires, and other yearns and wants of people – our intrinsic desire to share. People have their own reasons for sharing: some involve the highly social element or the element of the tribe, while other reasons are not so straightforward and demand … Read more →