Online surveys and community managing: what solutions to conduct market research?

For a business wishing to grow, there is no other option than conducting market research in order to learn about customers expectations and make sure to develop your activity according to their needs. Without market research, how could you possible guess what they want and what you need to offer in order to keep them … Read more →

Apple takes customer satisfaction crown on Samsungs home turf – and iPhone 5 outsells Galaxy S4 at launch

Yet another top spot in a customer satisfaction survey has been given to Apple. This time, Apple came out on top in Samsung’s own backyard. More than 44,000 smartphone owners participated in the survey, giving Apple a 52% satisfaction rating, compared to Samsung’s 50% and LG’s 46%. Meanwhile, Apple’s iPhone 5 estimated to have sold … Read more →

Microsoft: “Brand name” computers more reliable than no-name

Microsoft has analyzed error messages and reports from around 1 million consumer computers and used the data to compile a huge report. It is believed that this is the biggest survey of its kind. Their research shows that computers built by reputable manufacturers, also known as “brand name” computers, are more reliable than no-name computers … Read more →