Internet marketers can be funny from time to time, not all of them of course, but some of them has a tendency to build those amazingly long landing pages (sales pitch pages) where your finger gets all sore after scrolling through it. Obviously they’re doing it because such pages convert better (=more sales) than just a small page that explains the product.
And that’s okay – and to be honest, Popup Domination doesn’t have too long a landing page, I actually think it’s just about the right size. It does a great job at explaining the product and highlighting the features of it.
But I do hate it when a product such as Popup Domination is throwing in a bunch of “creative marketing” (if you know what I mean) on top of that. I just don’t get it. I’ve heard nothing but positive things about the product itself, how it really help website owners and bloggers to increase opt-ins to their mailing list. If the product is that good, why do the seller need to be so “creative” in the marketing process?
Here’s the thing!
I’ve been checking out this plugin several times over the past few days. Each time it says on the frontpage, “Price increase after the next 27 sales” – which leads you to believe that if you don’t act NOW you won’t get the product for $47 as advertised but it will be more expensive next time you come around. Well, apparently nobody buys the product cause it keeps saying the price will increase after the next 27 sales…
So, if you decide not to buy and you’re about to leave the site, you’ll see a popup preventing you (some might call it obtrusive) from leaving the page and offering you a $10 discount right now – and “only one package left”.
Clicking “cancel” will keep you at the page and you’re now being told that they have 3 copies left (I thought it was only one package left?) with a huge $10 discount so you can get Popup Domination for $37. It does, however, also say that the price only includes the plugin and not any of the bonus material, but it’s written in a smaller and low-contrast font so my bet is that too many people doesn’t pay attention to it. Doesn’t really matter though since the plugin has a 60 day money back guarantee (backed by Clickbank, I imagine, so I’m not worried about that part).
Another interesting note is that the $10 discount page also says “You’ll see this page ONLY ONE TIME”. I’ve seen it several times. In fact, I see it every time I click on a link to Popup Domination and I want to leave the page without buying – and every time I’m being told “one package left” and “we only have 3 copies left”. Just another scare tactic to make people buy NOW!
The bottom line is, I’m not in doubt that the plugin works and that it may even work extremely well for lots of bloggers, I just don’t see why they have to be soooo “creative” in order to sell it?
And yes, all links to the plugin in this post is my affiliate link because if somebody should decide to go ahead and buy, I’d like a piece of the pie 🙂 Heck, I might even buy Popup Domination myself one day, unless I find something just as good but being marketing in a proper way.
I’d like to hear it from you – what do you think about this method of marketing a product? I’m not debating whether or not the product works – I’m only questioning the questionable way of selling it. Leave a comment below!