You also need to understand that in many ways Atlanta is a world of dichotomies. It is old South based and sometimes slow paced but also big city proud and connected, multi-ethnic, multi-cultural, with people from many other cities now calling Atlanta their home. So it is important that you show Atlanta and show the world your business in a way that is simple, concrete, to the point, and easy to understand, yet also polished, professional, superior, is accessible to everyone and shows why your business is different from other businesses.
Online videos are a great way to do this. You can take advantage of Georgia’s great weather and choose an outdoor location that reflects your business or take advantage of Atlanta’s many indoor architectural hot spots, sound stages and green screens to get a polished indoor look.
In your online video remember to include clearly:
- What your business does
- Why your business is unique
- A call to action explaining how they can buy now or learn more
Consider making two short online videos rather than one overly long one if possible. Remember that people’s attention for online videos is much shorter than film, and online videos are often 2 – 3 minutes. If you shoot a testimonial video or brief instructional video at the same time as your introduction video you can keep video production costs down.
Take advantage of the Georgia Film Commission’s source book to find thousands of registered filming locations, video professionals, spokesmen and actors, and other resources.
Studies show that an online business video can increase your business by up to 200%. Many people click on the video first before they read any text. Don’t miss the opportunity to tell the world about your Atlanta business. Make sure you have a good online video that clearly demonstrates what you have to offer.
Guest article written by: Joel Cordle is a professional at Atlanta Video, Inc. Atlanta Video, Inc. has been producing broadcast programming since 1976. Atlanta video produces commercials, music videos, training videos, and more.