Why Is Data Ownership The First Priority For Brands?

by Emily on September 3, 2019

in Articles

Source: Square Space 

Businesses incorporate a significant amount of data in their various procurements, which is why data security, privacy, and ownership become the need of the hour. Being correlated to each other, these terms play a critical role in determining the overall integrity of any organization. This becomes even more pivotal when your business operations rely on some other company’s data pool that you only have access to without owning that data.

To put it simply—data ownership entails the individual or a specific set of people within an organization that has the right to carry out changes in the given data set. With the advent of reliable cloud storage firms like houm.me, business organizations, as well as individuals, have become capable of storing a ton of data without messing with its security or keeping the ownership blurry. This article revolves around the ownership of data in a business environment and why brands have started prioritizing it.

Keeping up with data integrity

By paying ample heed to defining ownership of the business data, keeping up with its integrity becomes seamless. This is why businesses have to remain watchful for refining their data management processes in a way that who owns the data becomes apparent. Data pools in any business organization are typically comprised of system files, along with a considerable amount of customer data.

Ignoring data ownership routine can make it hectic to figure out a handy way to utilize the available data in order to enhance your ROI. Brands have now realized how data integrity becomes crucial when it comes to dealing with a tremendous amount of data collected from several fronts.

Classifying roles of data access

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Not every piece of information within an organization is accessible to each working individual. While some can access certain parts of data management, there always remains numerous elements that are kept for higher management. This way, defining ownership rights brings the utmost convenience in the entire management process of a company.

Moreover, there’s no underlying confusion regarding the organizational level pertaining to the ownership of a given data set. Subsequently, it becomes easy to have a systematic hierarchy in place that can lay down who gets to access what.

Forming the data retention policy

The amount of data present within any business organization inevitably takes up resources for its processing and storage. This is why defining a suitable retention period for keeping the data within the system becomes crucial. Depending on the type of industry you’re dealing with, how long the data has to be retained tends to vary.

While some industries demand a 5 years of data pool, you might have to keep the files stored within the system for as long as 10 years in some instances, or even more. A well-articulated retention policy makes it viable for data owners to manage the brand’s resources, along with maintaining only the quintessential set of data stored.

Maintaining transparency

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When your business is up to collecting customer data, the users need to be informed about the part of it they own along with the rights you have regarding its use cases. Being transparent on this front will allow you to establish a loyal customer base that remains proactive about the utilization of data provided to you. Data owners shouldn’t keep these policies buried under confusing and lengthy policy documents that make it challenging for a customer to assess your data management and ownership scenario.

This doesn’t remain a skippable option when even massive tech giants like Google and Facebook have to end up paying hefty fines because of shady data ownership policies. Moreover, it takes a considerable hit on the amount of faith your customers and prospects can have on your company.

Handling conflicts

Defining data ownership further becomes crucial whenever there is a conflicting situation underlying in the business environment. This is because data owners have to remain answerable for accuracy as well as timeliness of the business data available in the system. During such situations, it often brings an entire operational halt that can only be restored when data owners are proactive about resolving the issue.

With a systematic pipeline that incorporates ownership, it further becomes feasible to ensure security measures of the present data pools. It comes down upon the shoulders of data owners to exercise suitable measures to safeguard the system data along with preventing valuable customer information from any possible data breaches. For this, it’s inevitable to invest in cutting-edge technology so that you can be equipped with necessarily advanced tools to keep cyberattacks at bay.

Providing value to the customers

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As today’s customer has become strikingly aware of the role of information as a currency, businesses might find it arduous to extract useful data from them. Typically, customers tend to expect something in return whenever they’re handing over any piece of information regardless of the ownership rights of the same. If you’re merely getting the access to the user data, it might be easy to get away with some value in return; however, you need to invest smartly when you’re gaining ownership of the user data as well.

Make sure you’re making it a win-win situation for your customers too, as you will already be leveraging the accumulated information to generate useful insights. These data insights not only help data owners in a company to improve various ad campaigns but also enhance the overall marketing strategy. This is why brands have actively understood the vitality of returning value to the customers whenever gaining ownership rights for their data.

Takeaway:

Thus, defining ownership rights is primarily the next step of data access and chalks down the authoritative measures one can exercise regarding the system data. When your company is entrusting the business data with a third party organization, defining ownership scenarios is an inescapable routine. Moreover, when your customers are trusting you with their personal data, how efficiently and thoughtfully your system processes and stores that become the forefront of their loyalty.

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