We all live in the digital age; most people search online for what they need to buy. In that respect, setting up an online store for your business is crucial if you’re aiming for success. However, just selling your products/services online is not enough.
E-commerce optimization is different from regular website optimization practices because the conversion and transaction happen in one place, like in retail stores. This means a whole different set of rules and tricks that you should know about.
Here is what you need to do to optimize your e-commerce website for success.
First impressions matter
You have just a couple of seconds to convince visitors that your store is the best option for their e-commerce requirements. A homepage that is impressive in terms of design and usability goes a long way in converting visitors into customers. You should always A/B test homepage design elements to find what works with your audience.
The look of your website should always be professional, and the design should match your industry.
Notably, the homepage should not look cluttered, as too many flashy banners and detailed icons can annoy your visitors. You should also always use high-quality images and animations that take up less space. The use of infographics to help the visitor understand the shopping process is also beneficial.
An eCommerce site is still a website, so you still need to optimize it in the usual way. That means looking after off-page optimization such as friendly, transparent URLs (so people know what they are getting when they click a link) and the right target keyword(s) to help your products show up when people search.
When adding meta descriptions, titles, and keywords, keep Google’s guidelines in mind. Also, add product descriptions, specifications, tables, and pictures on the product pages.
Finally, add rich snippets for all products to get indexed quickly in the organic searches.
Remember that you will have to repeat this for all new pages added to the store. Google is always coming up with new updates, and properly SEO-optimized pages are the first thing you will need to maintain website traffic from organic searches.
Offer personalized recommendations
You should use user history on your online store to provide a personalized shopping experience.
Product recommendations are the ultimate eCommerce conversion optimization tactic that you need to include in your strategy. Keep track of user data such as location, traffic sources, preferences, purchase history so you can highlight products that are on top of your customers’ minds (think Amazon and their recommendation section).
Later, you can utilize the data you’ve collected to segment and create targeted marketing campaigns.
Make checkout procedure as smooth as possible
When it comes to shopping specifically, make the user experience as easy and effortless as possible.
Reduce the steps it takes a buyer to buy a product. This means reducing the number of fields you require. Show the credit card information box on the first page together with the address, so the buyer has only one step to complete the purchase. If possible, ask the buyer to pay through Paypal for quick payment.
Give the customer the option to choose if they want to register or just shop once as a guest while also making the purchasing process transparent and straightforward. If you put too many unnecessary details and fields to fill in, the customer will likely become annoyed and abandon their cart.
Offering flexible payment options and payment plans will allow you to tap on a broader market. Finally, don’t ignore users that are a couple of clicks away from checking out. Send an email reminding them about the items they left in their cart.
Improve user experience with interactive elements
Use interactive banners and images with timers for discounts and announcements. Put these on your homepage to attract more attention and create urgency to initiate a response. You should also mention any freebies or other incentives on your homepage to entice buyers.
Constant customer support or a well-programmed chatbot can also help your potential customers feel more engaged and as if they are not alone when browsing your site.
Customer reviews are important
Product reviews have a significant influence on buyer behavior. Be sure to spotlight any positive reviews your receive to help give potential buyers the confirmation they need to purchase your products.
Along with that, enabling customer reviews on your website has a positive effect on your potential clients. When they see so many people are doing business with you, they start believing in you and the products and services you offer. This, in turn, increases your brand’s authority in the market.
Also, consumers who take the time to write an online review are more likely to be loyal to your brand and keep coming back to you. By allowing your customers to write meaningful and comprehensive reviews about your products and services, you validate their voice and establish a long-lasting relationship with them.
Guest article written by: Kevin has gone through an extensive home renovation with his son, which he has both thoroughly enjoyed, and dreaded every morning. He is now the proud owner of half his dream house and has become a successful blogger writing on PlainHelp.