5 Warning Signs Your Business Is in Need of a Digital Advertising Strategy

The goal of advertising was, is and always will be to persuade potential customers into purchasing your products or using your services. While traditional marketing relies heavily on bombarding as many people as humanly possible with your brand message, digital advertising is not only much subtler, but also affordable, especially from the perspective of a … Read more →

Social Killed the TV Star

What is social TV? Social TV is slowly but surely becoming the next big thing for engagement. Haven’t heard of it? Think of a communal, interactive TV experience that connects people without having to be in the same room. Everything from your favourite TV shows to viral videos can be watched on-the-go, with your friends … Read more →

Useful, Unique, Innovative: 5 Best Tech Gifts For Your Tech Non-Conformist Friend

Useful, Unique, Innovative: 5 Best Tech Gifts For Your Tech Non-Conformist Friend Purchasing gifts that are technologically-involved for your non-techie friend can be a bit tricky. You risk spending lots of money for something that will go unacknowledged and unutilized. However, you do not want to give a gift that’s too plain and boring that … Read more →

Emerging Markets

Most mid-size companies are still largely dependent on their home market. Internationalization – if any – is often limited to a neighboring country. But to keep growing, mid-sized companies should consider international expansion. My personal experience is in Asia, but the lessons I have learned are equally applicable to Latin America and Africa. Why? The … Read more →

Inbound vs Outbound Marketing – What to choose in 2018

The days are changing rapidly and so is the technology. These improvements in technology have changed the outlook of people in virtually every field. Hence, it is high time that marketing agencies change their methods of marketing as well. Marketing is the key aspect of any business. Business entrepreneurs must have heard the terms ‘outbound … Read more →

5 Tips for Young Women to Start Their Own Online Business

We have observed that the time is changing very rapidly and women are no less than any men. The strength of women in the business field is increasing day by day. Even the motivated women sometimes feel difficult to start their online business and they find some difficulties in that. In this article, we will … Read more →

How AI Based Mobile App Development Will Involve in 2018?

Artificial intelligence, now as the 2017’s trendsetter, will set the benchmark in 2018. The latest Gartner’s report reveals that, for the world’s biggest 200 companies, by 2018 will all in all use intelligent apps and leverage big data analytics to reinvent their user experience strategies. Currently, the market is whelmed with plenty of Intelligent apps, … Read more →

How to become a better coder

Be the best you can be – that’s a motto many of us try to live by, and for anyone involved in coding, whether for pleasure or profit, being the very best we can be is absolutely vital, if we want to be involved in the most interesting projects, work with the most inspiring people … Read more →

5 Best Gadgets from NASA That You Must Try Out

NASA is amazing. It has completely revolutionized the way we viewed outer space in only a couple of decades. So many people in the world dream of working for this prestigious organization one day. To some, this may seem like a fairly geeky dream. But believe you me that NASA is a lot cooler than … Read more →

7 Must-Have Apps for Moms

Being a mother is simple! You simply should be a cooking expert, an authoritative master, and an unlicensed medical attendant. Basic, isn’t that so? Luckily, mothers with cell phones can pack a ton of assistance into those modest gadgets with some applications created for our bustling lives. These apps do help! In case you’re not … Read more →

Social Video Marketing Tips for Small Business in 2018

The video marketing is the recent buzz in the social media. More than 95% users prefer to watch video on social media channels like YouTube, Facebook, Instagram, etc. to gain a better understanding of the subject. The video marketing layout is doing outstandingly well in the recent times and it is definitely the future of … Read more →