Do Brands Need to Create an Addiction towards Your Brand?

December 3, 2021
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“Shopping Addiction”, well, no one wants to operate that way. Like any other addiction, an addiction to shopping is equally bad, and many people who are victims of it seek professional help to get rid of it. But then, why would a brand want to get their customers addicted to shopping? Yes, that’s right! But […]

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Teenagers and Internet Addiction

March 29, 2020
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Believe it or not, there was once a time without Internet. In fact, for the larger part of our human history, we have thrived without the Internet. But, since about 2000, the Internet has been a crucial part of our existence. And today, with children and young adults growing up in this environment, the Internet […]

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Are you Facebook addicted?

May 4, 2011

The immense popularity of the social network Facebook has generated a lot of additional business, including the celebrated book and movie, but also some other activities that are less widely publicized, like the study regarding the Facebook Addiction Disorder (FAD). While the study is still in the works and other psychologists go rampant on dangers […]

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Planned Obsolescence: How the Industry Causes Tech Gadget Addiction

January 31, 2011

We’ve all heard about how addicting our current technological gadgets can be. It’s not uncommon to run across at least one article in a major newspaper decrying the constant, obsessive use of our smart phones. We’ve heard the horror stories of accidents caused by texting while driving, and we’re also constantly reminded how screen addiction […]

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