This is the very first time ever that Apple Music becomes the official sponsor of the Super Bowl halftime show.
At the Super Bowl LVII scheduled on February 12, 2023, Apple Music shall serve as the new sponsor of the Super Bowl halftime show, with a performance by Barbadian superstar singer Rihanna.
In a Monday press release, the tech giant announced that Apple Music shall now offer Rihanna’s entire catalog with Spatial Audio in Dolby Atmos. Additionally, the new Apple Music Sing feature allows fans to sing along their favorite Rihanna songs – all compatible via iPad and iPhone models as well as the new Apple TV 4K.
Apple Music Radio, on the other hand, will offer a variety of content leading up to the Super Bowl 57 halftime show. Here’s what to expect ahead of Super Bowl LVII via Apple Music Radio:
- Apple Music Radio’s Nadeska Alexis will be interviewing Rihanna at the Super Bowl LVII Halftime Show Press Conference on February 9 at 10am MST.
- A 10-part “Halftime Hype Radio” series showcasing some of the most noteworthy Super Bowl Halftime performances of all time.
- An 8-episode roundtable “Rihanna Revisited Radio” which explores the cultural impact of the elusive singer’s catalog.
- “Live from Super Bowl LVII” which features live broadcasts every day that capture all of the excitement in Arizona leading into the weekend with Apple Music Radio hosts Ebro Darden, Zane Lowe, and Nadeska Alexis, plus other surprise special guests.
- “Halftime Recap Radio” shall celebrate the debut of Apple Music’s Super Bowl Halftime Show on Monday, February 13.
Apple Music is also including an official collection of 32 playlists featuring the top songs that each NFL team listens to in the weight room, locker room, and on game day. Football fans can also look forward to “exclusive warmup playlists” personally curated by NFL players and a “throwback video playlist” reminiscing halftime performances from previous games.