The so-called “off-page SEO” is nothing more than a set of strategies applied outside the website to gain positions in Google search engines or other engines and increase traffic.
In other words, off-page SEO refers to elements inserted into other pages to complement your internal content. In other words, it is everything you do outside of your website to make your content more relevant to visitors and gain credibility and authority.
You might be thinking, “But how do you optimize your site?” This is a natural question. Don’t worry. Throughout this content, you will understand what off-page SEO is and we will show you five tips for implementing it and boosting your traffic.
Keep following and enjoy reading.
So, what is off-page SEO?
As mentioned, off-page SEO is everything that happens outside of your website. It is an optimization focused on external factors to increase the authority and relevance of your website.
When we talk about external factors, we are referring to:
- quality external citations that are related to the text in question;
- mentions in relevant news articles or publications;
- participation in forums and other communities related to your product/service niche.
In short, all the actions that are not visible on your website, but that, when well implemented, make your website/page appear among the first positions on Google. In addition to pleasing search engines, off-page SEO generates more traffic.
Off-page SEO: 5 tips to boost your traffic
When done well, off-page SEO can boost your traffic and bring constant, free visitors to your business.
We will share with you five tips to boost your traffic:
1. Use backlinks
Backlinks are links that direct to other external websites or published texts. It is important to know that their use is not limited to external links; they can direct to materials and content posted on your website.
To be an important ranking factor, it is necessary to meet some optimization criteria. They are:
- have backlinks from trusted and relevant websites that have content related to your specific industry or topic;
- including backlinks from a variety of different domains is better than having many backlinks from a few domains;
- diversify backlink sources by searching for blogs, news sites, directories, forums, etc.;
- make sure backlinks are integrated naturally within articles and posts;
- If you have a global audience, backlinks from different regions can help increase visibility in region-specific search engines;
- get backlinks from popular and frequently visited pages.
Now that you know the importance of backlinks and how they can boost your traffic, check out the next tip.
2. Optimize anchor text
In off-page SEO services, anchor text gives search engines an indication of the content of the link’s destination page. And when well optimized, anchor text—the visible, clickable content in a hyperlink—can boost your traffic.
To do this, we have listed some tips:
- use the exact keyword the landing page is being optimized for;
- include the keyword along with other relevant ones;
- enter a variation of the keyword;
- use the brand name;
- use the full URL as anchor text.
In short, anchor text is a powerful off-page SEO tool that helps drive traffic and signal to search engines the relevance and content of landing pages.
3. Invest in content marketing
Content marketing is a strategy for creating and distributing content to engage a specific target audience. The focus of content marketing is not on promoting the brand itself, but rather on finding solutions to a problem faced by the consumer of that product/service.
To generate valuable content that attracts, engages and converts your audience, you need to pay attention to some strategies, such as:
- deeply understand your product/service;
- know your audience;
- create your valuable content;
- post this content on the channels used by your audience.
Valuable content is more likely to be shared and linked to by other websites and therefore boost your traffic.
4. Create engagement on social media
Did you know that social media can generate direct traffic to your website? But to do this, it is crucial to regularly share your content on the main social media platforms, such as:
- Facebook;
- Instagram;
- LinkedIn;
- YouTube
- Tiktok.
This is because engagement on these networks, in addition to increasing visibility, also increases the likelihood of other sites linking to your content.
5. Rely on a specialized marketing agency
In addition to the four tips we just showed you for better off-page SEO optimization (using backlinks, optimizing anchor text, investing in content marketing and creating engagement on social media), there is one that can make all the difference to your business: having a specialized marketing agency.
Guest article written by: A team focused on off-page SEO, like Digital Concepts – The Best SEO Company, can place your company at the top of Google and boost your traffic.