Considerations before hiring a SEO consultant to optimize your website

by Klaus on December 23, 2010

in Search Engine Optimization

Not everybody is aware of the importance of ranking well in the search engines, Google, Bing etc., but the more online experience you get the more you’ll start to become aware that the reason you’re not getting much traffic to your website is because people are not finding it due to low search engine rankings.

So, what to do?

First of all, don’t think you can buy your way to higher rankings. You can pay a SEO consultant to optimize your website which in turn, hopefully, results in a higher rank, but they can never guarantee a number 1 spot on Google. If they do, run away and find another SEO firm.

You also do not want to take any of the offers you receive on e-mail to get your site higher up in the search engines. They are usually automated spam and the only thing you’ll get is a thinner wallet.

What you do need, is to find the right SEO consultant for you among the thousands of Search Engine Optimization companies out there. Look for somebody who can show you examples of previous work and who is obeying the search engine providers guidelines. If they do not obey such guidelines, they could be using so called “black hat” search engine optimization. While “black hat SEO” sometimes can result in higher rankings, it’s unethical and you run a rather high risk of being thrown completely out of the search engine – and that’s not going to be good for your traffic or business.

You also need to be sure that the SEO consultant is completely open about what he or she will do to your website and what kind of techniques will be employed. Again, if they are secret about it, it might be because of the “black hat” approach. Don’t go down that road!

The points mentioned above are what I consider to be some of the most important. If you can find someone who is honest and open about what will be done – and at the same time provide and show “success stories”, you might have found a good one.

Just remember, it’s okay to ask around and get to know more more than just one SEO company in order to find the best price and SEO consultant for you, to work with.

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