One of the main reasons that marketers love audience insights is because it provides opportunities for specific groups of people to be connected with. Audience insights provide unparalleled understanding about consumers, based on factors like their age, gender, interests and behaviours. Keep reading to find out how audience insights can be used to better target … Read more →
Source Are you failing to get enough organic traffic to your website? You are not alone! In a study that estimated over 1 billion web pages, it was found out that 90.3% of pages do not get any traffic from Google. Source Astonishing, isn’t it? As Google gets smarter, it is getting harder to get … Read more →
Visitor behaviour analysis is a vital part of any business and session recording is a major tool for that. It gives you an understanding of the likings and dislikings of your potential customers and helps you to improve the performance of your website. Increasing the conversion rate is the ultimate objective of any online business. … Read more →
If you own a business and run your own website, you probably know how difficult it can be to drive traffic. Even if your website design is aesthetically appealing, you may not be able to get the quality and quantity of traffic that you hoped for. If you can’t drive traffic, clearly something isn’t working, … Read more →
How bad is the traffic in your town? The data is in, commutes are getting longer, with the average commute in the U.S. inching up to 27 minutes, which means the average driver spent about 97 hours in stop-and-go gridlock—or the equivalent of two-and-a-half work weeks. Depending on where you live, those numbers could be … Read more →
Link building techniques have changed over the years, with the emphasis currently being on building authentic and relevant backlinks with authority sources. The idea is to serve informative and valuable content that attracts backlinks naturally, without having to make conscious efforts for the same. Link building is a consistent effort that takes quite some time … Read more →
Without visitors to your Amazon listings you have no sales. In the early days of Amazon you could put just about anything up and it would sell. However, as the power of Amazon has spread into every corner of retail, most product categories are crowded and competitive. Getting eyeballs on your listings and showing up … Read more →
It doesn’t take a content marketing specialist to see the value of video content in today’s digital landscape. It does, however, take one to fully understand its benefits and build a well-executed strategy based around it. Viewers retain 95% of a message when they watch it on video, compared to a mere 10% through written … Read more →
A look at common website analytics will tell you what is effective and what isn’t. You may be surprised to find that certain things which would seem intuitively effective do nothing, and that which seems entirely pointless ends up getting you substantial traffic. Thankfully, it’s not all abstract. There is much to be said for … Read more →
Five ways to lose traffic on your website One of the keys of Inbound Marketing is to generate quality traffic to your website. That is to say, that here also the maximum of the voucher is fulfilled littler (traffic) and well (qualified) than much and badly. Anyway, it is also true that nobody likes to … Read more →
Every powerful digital marketing campaign rests on SEO and content marketing as some of the most effective traffic boosters. However, optimizing your site for search engines is not the only way to drive more traffic and improve your search results. On the contrary, you need to find a way to diversify traffic to your site. … Read more →
When it comes to the digital marketing, there are so many new tricks and methods which are coming up every day. There are different types of SEO works and innovative technologies for ensuring that you have a broader audience and this is made possible when you have the best SEO management companies at your service. … Read more →
Let’s face it: it’s not so easy to drive traffic to your website these days – what with the glut of businesses in the online space. However; it’s still the flat-out best form of marketing (in terms of your return-on-investment) because it allows any business, no matter how small, to compete without breaking the bank. … Read more →
A lot of people argue that website traffic is merely vanity metrics, seeing how you have no idea how many of these people actually have a chance of becoming paying customers. Still, this is definitely not so. While it is true that a low conversion rate has a way of diminishing the influence of your … Read more →
Dear readers, This is a notice, and a small heads-up, that the normal blog commenting system (WordPress-based) will disappear from TechPatio.com during Summer of 2013, more specifically, during June and July for sure, and I may even extend it to cover August as well. The WordPress-based commenting system currently supports users leaving their name and … Read more →
Wow, it’s so inspiring to see people who went through the right type of training, took action, and accomplished BIG things. The Become A Blogger team just posted an interview that you absolutely have to listen to. It’s the kind of thing that will motivate you to take action. It’s a case study with a blogger who went through … Read more →