The Dark Side of Social Media Algorithms: How They Contribute to Misinformation and Polarization

Social media has now become an inseparable part of everyone’s life. It has revolutionized the way people communicate with one another. Using social media, sharing information, and consuming content have become very easy. There are over 3.8 billion active social media users around the world with platforms like Facebook, Instagram, Twitter, WhatsApp, etc.  Social media … Read more →

The Best Digital Marketing Options for Small Businesses: A Brief Overview

Image credit In the digital age, businesses can reach a larger audience and achieve their marketing goals more efficiently than ever before. Digital marketing enables small businesses to target potential customers directly and cost-effectively. It also has the added advantage of being measurable and trackable, allowing companies to see precisely how effective their marketing strategies … Read more →

Twitter & Elon: Bring back Vine?

Elon Musk, who currently labels himself as “Twitter Complaint Hotline Operator” in this Twitter bio, recently tweeted a poll asking if he should bring back Vine. Over 4 million responses came in, with 69.6% of the people saying “Yes”. Popular YouTuber Mr. Beast replied saying “If you did that and actually completed with [TikTok] that … Read more →

What is Social Media Listening? How Does It Help Businesses

In today’s competitive digital business environment, there are millions of customers who are talking about the brand they interact with. They are likely to discuss the product or services they use, customer services issues, and more on social media. As people are becoming more accustomed to social and digital marketing, it has opposed traditional advertising. … Read more →

Donald Trump’s ‘Truth Social’ launches on Apple App Store

After being banned from major social media platforms Facebook, Twitter and YouTube following the Capitol riots on January 6, 2021, former United States President Donald Trump has now finally been able to make a comeback, via “Truth Social” app. The much-awaited Truth Social app became available for download on the iOS App Store a day … Read more →

How to use social media for small business- 12 simple tips

When someone says social media, most people immediately think of sharing amusing content on Facebook and Twitter. When it comes to using social media channels for small companies, you must have a thorough knowledge of various social media platforms. Often, social media is left out of the equation or is used sparingly to demonstrate the … Read more →