Social Media

What Is Social Commerce? Types Of Social Commerce Platforms And Benefits

Social media networks are used to deliver the entire buying experience through social commerce. Through social media, customers find things, investigate them, and make direct purchases. The complete buying experience is delivered to the target demographic via Facebook, Instagram, Pinterest, and TikTok. To display, promote, and sell things, marketers create campaigns, interact with influencers, and … Read more →

12 Ways to Improve Your Small Business’s Online Presence

In today’s digital age, the online presence of a small business is not just an option; it’s a necessity. With the majority of consumers turning to online platforms for their shopping and service needs, having a strong digital footprint can be the dividing line between flourishing and floundering. This article delves into practical strategies for … Read more →

The Dark Side of Social Media Algorithms: How They Contribute to Misinformation and Polarization

Social media has now become an inseparable part of everyone’s life. It has revolutionized the way people communicate with one another. Using social media, sharing information, and consuming content have become very easy. There are over 3.8 billion active social media users around the world with platforms like Facebook, Instagram, Twitter, WhatsApp, etc.  Social media … Read more →

The Best Digital Marketing Options for Small Businesses: A Brief Overview

Image credit In the digital age, businesses can reach a larger audience and achieve their marketing goals more efficiently than ever before. Digital marketing enables small businesses to target potential customers directly and cost-effectively. It also has the added advantage of being measurable and trackable, allowing companies to see precisely how effective their marketing strategies … Read more →

Twitter & Elon: Bring back Vine?

Elon Musk, who currently labels himself as “Twitter Complaint Hotline Operator” in this Twitter bio, recently tweeted a poll asking if he should bring back Vine. Over 4 million responses came in, with 69.6% of the people saying “Yes”. Popular YouTuber Mr. Beast replied saying “If you did that and actually completed with [TikTok] that … Read more →

What is Social Media Listening? How Does It Help Businesses

In today’s competitive digital business environment, there are millions of customers who are talking about the brand they interact with. They are likely to discuss the product or services they use, customer services issues, and more on social media. As people are becoming more accustomed to social and digital marketing, it has opposed traditional advertising. … Read more →