Marketing

The Ultimate SEO-Friendly Content Guide for Your Business

October 14, 2019
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There are so many pro SEO tips out there that it can be hard to know where to start. That’s why to make things easier for you we’ve created the ultimate SEO-friendly content guide for your business. Link to relevant content This should really be a given, but there’s still a large number of companies […]

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Having Trouble With Churn? Real-Time User Engagement Can Help

October 9, 2019
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Churn is a significant problem for today’s mobile brands. 90% of users are lost within 30 days. And there’s no easy fix. Many methods for reducing churn are costly and slow. Improving the user interface, for example, eats up significant development resources and requires users to get used to a new layout and navigation. Is […]

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15 Unusual Product Marketing Strategies for Tech Startups

October 3, 2019
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In saturated tech niches, it’s vital that you have a fresh marketing approach to stand out. Keep reading to discover 15 unusual product marketing strategies. Does your tech business have competition?  Well, of course, it does. The real question is how are you differentiating yourself amongst those competitors?  It would be nice to be the […]

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How Yoga Teachers Can Utilize Facebook Webinar To Succeed in Business?

September 29, 2019
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As a guru of digital marketing and many other online solutions, I would, by all means, love to discuss about facebook webinars but my keen interest in yoga urges me somehow to write on yoga and yoga teacher even before I move on to discussing the benefits of Facebook webinars. Also, though yoga is an […]

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Top 5 Strategies for Content Marketing to Boost Traffic 

September 24, 2019
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Content Marketing is the way to share your content among your relevant audience. A unique, well structured and audience targeting content plays a very crucial part to grow traffic to your blog/website. This is why all digital marketers utilize content marketing strategy to grow audience engagement as well brand reputation. If you don’t know how […]

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6 Ways to Improve Your Marketing Agency

September 20, 2019
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Being in the digital marketing business, you help your clients gain visibility in the online world. You ensure your clients that you’ll devise the perfect marketing strategy for their business, which will help them to get across to the right audience. But, the fact is while you are helping them gain visibility, reputation etc. in […]

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Selecting the best email migration managed services partner for your business

September 10, 2019
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When you think of mission-critical applications, nuclear reactors or life support systems likely come to mind. Believe it or not, email, an application we don’t think much about because it’s so interwoven into our lives, is also a mission-critical application. Loss in its availability doesn’t typically have life or death consequences, but for companies in […]

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How to Find the Right Niche When Marketing Your Products and Services

September 3, 2019
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It’s one thing to figure out what products you want to sell – it’s another thing to find out who to market these products to. As such, one of the biggest challenges of selling online is actually figuring out who your demographics are. Fortunately, there are a number of techniques you can use to find […]

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How Immersive Technology Can Transform the Face of Online Marketing

August 25, 2019
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Immersive technology is the way by which a person is shut off from the actual world and engaged in experiencing a different environment where he/she is fed with a new content, which takes the full attention of the person thereby influencing him/her to take action in a definite way. The process involves digital integration of […]

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Cryptocurrencies and Their Impact on Digital Marketing

August 22, 2019
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Cryptocurrencies have started to impact various sectors of the world economy in a slow yet gradual manner. While their effects are going to be across the industry, experts are unanimous in their opinion that the financial sector will have their greatest impact. After all, Bitcoin is already a rage and it has taken the financial […]

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How To Market Your Small Company Affordably

August 19, 2019
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If there was ever a guide on how to correctly market your business affordably, this would be it. You certainly wouldn’t hear it from corporate advertising agencies and you may even be encouraged by marketing companies both online and land based that you need a marketing team. Now while this is true, there is limited […]

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Outsourced or In-House Marketing: What is Better for Your Business?

July 31, 2019
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Digital marketing is one of the vital elements of any brand’s success – you may have an incredible product or service, but if no one knows about it, it will not do you any good. The product needs to be carefully marketed, and your brand skillfully promoted across digital channels to raise awareness about what […]

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8 ways to market your fashion app

July 29, 2019
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With headlines such as “Fashion apps are a major sales opportunity for fashion brands” dominating the fashion industry, it’s hard to ignore how well a mobile application can help you grow. These apps personalize consumer’s shopping experience and allow users to shop from their phones too. Not to mention, about 64% of the folks look […]

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5 Silly SEO Mistakes that Pull Back Digital Marketing Success

July 10, 2019
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SEO adds immense value to the success of digital marketing, user experience, and builds trust and credibility. When you’re following the best SEO practices, you’re doing justice to your website as well as the audience that’s on the hunt for the right information. Search engine algorithms keep changing, but the very basic SEO principles always […]

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How to enhance lead generation via chatbots

June 27, 2019
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Business is all about generating new leads. The moment you fall short on the lead generation; your business will begin to show the signs of cracks. Now, here is something to cheer. Lead generation is no more an overwhelming process, thanks to chatbots. Today, chatbots have become so advanced that they can generate as many […]

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How Content Marketing Can Increase Traffic and Sales for Your Ecommerce Store

May 30, 2019
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When you are first developing your ecommerce store and your marketing goals, you might not consider content an essential part of attracting new customers. However, content marketing can be one of the best ways to encourage new clients to take a look at your product or service. A decent content marketing strategy can set you […]

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Tips For Effective Email Marketing

May 28, 2019
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In the field of business, an effective Email Marketing strategy is important if you want to keep your company afloat. Competition will be fierce and we guarantee that whatever you do, your competition would try to copy it to get an advantage against your company. Sending out Emails to anonymous people is the worst thing […]

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Importance of Personalizing B2B Marketing Efforts

May 17, 2019
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One of the cardinal rules of B2B marketing success is delivering the right message to the right customers at the most appropriate time. Personalization is a key that can help marketers boost the effectiveness of the marketing message. Personalization can help lower the cost of acquiring new customers by about 50 percent, boost revenues by […]

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The 5 Best Constant Contact Alternatives for 2019

May 16, 2019
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If you’re an online merchant using digital marketing to promote your store, you’ve probably heard of Constant Contact. For more than two decades, Constant Contact has been the 800-pound gorilla of the email marketing space. But as impressive as that track record is, the fact is, as ecommerce has evolved Constant Contact has failed to […]

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5 Proven Tactics To Improve The Existing Backlinks To Your Site

May 15, 2019
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Link building techniques have changed over the years, with the emphasis currently being on building authentic and relevant backlinks with authority sources. The idea is to serve informative and valuable content that attracts backlinks naturally, without having to make conscious efforts for the same. Link building is a consistent effort that takes quite some time […]

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Social Media Marketing for Brick & Mortar Retailer [Infographic]

April 27, 2019

Digital marketing is imperative for businesses these days. Whether it is about a small or a large business, online marketing strategies can take a brand to the next level. If we focus only on the social media marketing part, it is interesting that you do not always need to have a business website in order […]

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5 Tips to Ensure Marketing Efforts Drive Sales

April 10, 2019
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The internet has become an excellent source for businesses to offer products. According to Kotler, a product or service is offered by corporations to catch worldwide attention for acquisition, consumption and possess the ability to satisfy a particular need or want. Businesses that operate in any market, be it electronics, formal/ casual dressing, furniture etc. […]

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Here is How to Use Social Media for Lead Generation

April 9, 2019
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All of your business profiles have social media account right? Facebook, Instagram, LinkedIn, Twitter, interest? And why do you have them? To post some random cat memes all day? Of course not! The primary objective of starting an online business is to drive social media lead generation. So why do you need social media accounts […]

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How and Why Should You Use Email Marketing Automation?

April 8, 2019
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The word “automation” brings in front visions of machines, cyborgs, robots and AI, which is the exact opposite of human or organic. The concept of using automation in this day and age of email marketing seems counterintuitive considering it is a must to ensure customer-centric and personalized messaging. However, surprisingly email marketing automation enables people […]

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