Why Local SEO Matters for Your Small Business

In 2024, having an online presence is no longer optional for small businesses – it’s a necessity. But simply having a website isn’t enough anymore. For local brick and mortar businesses, ranking high in local search results is critical to driving foot traffic and sales. Everyone and their Grandma are using their phones to find … Read more →

The Essential Guide to Influencer Marketing for Small Businesses

The phrase “influencer marketing” has likely been bandied about a lot lately. If you’re unsure of what it is, you’re not alone. Influencer marketing is the process of collaborating with influencers to reach your target audience. What Is Influencer Marketing? What exactly is influencer marketing then? Simply put, it’s a sort of marketing in which … Read more →

What Makes a Loyalty Program Successful?

To create a successful loyalty program, consider a few components. Have you ever made ice cream? You must add some essential ingredients to make your favorite dessert. You can’t make proper ice cream without milk or heavy cream. Similarly, it would be best to have flavor extracts to make it taste better. If you leave … Read more →