Personalization

5 Strategies to Boost SEM Conversions with Personalized Ads

Introduction Businesses that personalize their ads see up to 20% higher conversion rates—that’s a pretty compelling reason to start personalizing, right? And it doesn’t stop there. 71% of consumers actually prefer personalized ads, and 89% of top digital companies like Coca-Cola, and Netflix are doubling down on personalization because it’s driving real results. For marketers, … Read more →

Using Personalization to Improve Your SMS Marketing

Reach your customers where they are, with the content they want to receive. SMS marketing, if you’re not already doing it, it’s probably something you’re thinking about adding to your digital marketing strategy. When you consider that 5 billion people can send and receive text messages, it’s a number you can’t ignore. Using mobile messaging … Read more →