B2B

15 Ways Artificial Intelligence Will Transform B2B Marketing

March 23, 2020
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What is B2B Marketing? Business-to-business marketing is where a company’s product is sold or service is offered to another company. B2B marketing techniques are based on the same principles as consumer marketing but are carried out in a unique way. It is different from the consumer market in the respect of fewer customers, possessing derivative […]

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Understanding B2B Ecommerce Wholesale Management

March 3, 2020
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The past two decades have been an extremely interesting and active time for our society. There has been a myriad of changes to our civilization in the past 20 years as numerous facets have been transformed by the rise of the Internet. The web has been increasingly impactful on our world throughout the 21st century, […]

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Importance of Personalizing B2B Marketing Efforts

May 17, 2019
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One of the cardinal rules of B2B marketing success is delivering the right message to the right customers at the most appropriate time. Personalization is a key that can help marketers boost the effectiveness of the marketing message. Personalization can help lower the cost of acquiring new customers by about 50 percent, boost revenues by […]

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What are the best strategies for B2B marketplace in the ecommerce Business?

August 23, 2018
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Birth of digital media and the entry of ecommerce have transformed the entire business landscape. Having completely influenced the way people purchase goods, the ecommerce’s market capital is currently worth $22.1 trillion (according to the latest UNCTAD estimates) and the online sales are continuing to grow at a whooping rate of around 10% a year. […]

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Reasons Why B2B Company Should Start Blogging Today

April 25, 2018
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Today’s B2B buyers are more inquisitive and search through multiple pieces of content online before making any purchase decision. That is why, content is the reigning king in B2B marketing and blogging is its most effective tool. Blogging is not only helping B2B companies in lead generation but also building loyalty among the existing ones. […]

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B2B Sales Development Tips For 2018

January 8, 2018
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B2B sales is all about attracting the correct prospects and turning them into loyal customers. But what requires extra efforts and time is winning a customer’s loyalty which is difficult for many reasons. 

No training or coaching offers the natural expertise on winning customer loyalty. And with the way people buy changing so dramatically, B2B […]

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