How does Data Analytics help in Marketing?

Data analytics is the process of analysing raw data through the technical procedure to transform it into valuable business insights. The science of analysing data helps an organisation in optimising its business performance. It can assist a business in predicting customer behaviour, aid in strategic decision making, and determine the marketing efforts put by an … Read more →

Best Predictive Analytics Software in 2021 

The success of the business depends on how accurately and timely it takes the decisions. These decisions are not just related to the current situation but also for the future. All these decisions are based on the available data and how a business analyse that data.   Predictive analytics software are approaches and techniques that are … Read more →

B2B Mobile App: Grow Your Business through App Analytics and User Engagement

Traditionally, B2B marketers always relied on marketing channels such as visual media, print media, banners, radio ads, etc. to reach potential leads or buyers. With the exponential rise of the internet and the increasing popularity of smart devices including mobile smartphones and tablets, the scenario has changed. Also, the world has become a connected global … Read more →

Knowing More About SEO Experts Bangkok

Digital marketing is a vast marketing technique that dominates the modern business industry. It is an important pillar of every successful business, in whichever industry you can think of. Whether it is a multimillion-dollar company or a neophyte in the field, they both rely on digital marketing strategies to stay competitive and relevant in the … Read more →

Payment analytics and personalisation

Payment transactions are a crucial part of business, and more and more organizations have started to compile payment data as a result. The effective use of payment analytics can assist many different types of businesses to gain insights into payment trends as well as revenue and costs.  Payment analytics tools offer a singular and consolidated … Read more →

Why Companies Need an Analytics Solution to Ad Hoc Questions

Reports are helpful for giving readers a snapshot into performance over a given period of time. But static reports have one major limitation: They only include information up until the moment of creation. So, while a static report is good for measuring something like past performance, its set-in-stone nature means it will only ever show … Read more →

Role of Data Analytics in IoT

Today, new sensor, mobile and wireless technologies are leading to the evolution of Internet of Things (IoT). Importantly, the true business value of the IoT lies in analytics apart from hardware novelties. Data analytics is examined as a procedure to examine small and big data sets with different properties to extract conclusions from the data … Read more →

Predictive Analytics for Small Businesses

If you could always accurately predict the future, your business would be the most successful in the world. But you can’t so that, so you are left with the next best option – using data to put together a predictive analysis. Even though this isn’t always 100% accurate, it will put you ahead of most … Read more →

Big Data, Intelligent Data and the Future of Data Analytics

The importance big data has in modern advertising strategies is unmistakable. It has completely transformed the way business owners manage their enterprises and is actively being used to help companies identify and utilize new business opportunities and focus their advertising campaigns only on those most likely to make a purchase. Yet, being presented with large … Read more →

11 Free Keyword Research Tools to Find the Right Keywords

Keyword research is an ongoing activity that must proceed continually. But before you put any of your article out in public, you should always ask yourself; “Will my audience be able to find this piece of content easily?” This is exactly what keyword targeting aims to achieve. As you must know, the only way to … Read more →