Marketing

The Value of Infographics for Marketers in 2020

January 28, 2020
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In the 2010s, infographics evolved into one of the most popular marketing channels out there and it looks like they’ll remain relevant for quite some time. Marketers were able to realize just how important infographics are for their campaigns and 2020 is the year we’ll see even more of them include these things into their […]

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Text Message Marketing: An Essential Guide

January 21, 2020
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Text message marketing is a simple, easy way to reach customers. But have you ever wondered how it became that way? Over the years, text message marketing has changed from a form of personal communication from one person to another to a viable marketing channel for businesses.  One of the reasons this essential change took […]

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Five Reasons You Should Be Using Infographics in Your Content Marketing

January 16, 2020
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It wasn’t long ago that marketers were declaring that infographics were dead—but that prediction couldn’t have been more incorrect. There are numerous types of infographics that marketers can now use to tell diverse brand stories and grow their audience.  We look at the five reasons you should be using infographics in your content marketing. 1. […]

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Developing Consumer Trust Through Video Marketing

January 14, 2020
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In this day and era, trust has become more important than anything for businesses. Trust allows businesses to connect and engage with potential customers and increases their chances of gaining traffic. So, how does it work correctly? When you build trust with a customer, it makes them more likely to commit to your product or […]

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How to Create an Effective Cross-Channel Engagement Strategy

January 9, 2020
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What is Cross-Channel Engagement? Cross-channel engagement entails combining multiple communication channels so you can track your customer demographics and strategically engage your target market.  Customer engagement must be the focal point of your cross-channel engagement strategy. This means creating buyer personas, tracking a customer’s journey, discovering pain points and more. With the right omnichannel strategy, […]

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4 Compelling Reasons to Hire Digital Marketing Services for Your Business Needs

December 28, 2019
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The way in which marketing is being done is changing fast. In this era of globalization and the internet, it’s digital marketing that has become the preferred mode of marketing. One of the basic reasons why it’s taking over conventional marketing is the ability of digital marketing tools to interact with the targeted audiences in […]

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The truth about Digital Marketing everybody should know

December 17, 2019
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Marketing and communication form the foundation of every businesses development, growth and success, making them a prime topic of discussion within business operations and management. It is essential for every business whether big or small to manage its marketing and communication strategies which will ensure business growth and development. Unlike the past, marketing and communication […]

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Social Media Marketing Practices Every Marketer Should Know

November 30, 2019
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In the past few years, social media has arguably become a crucial element of digital marketing strategies. Hence, every business must consider investing in social media marketing to build awareness about their brand along with their products or services through several social media channels. The ultimate goal of social media is to increase your brand […]

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9 Digital Marketing Tools For Your Small Business that You Can’t Live Without

November 22, 2019
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2019’s 9 Best Digital Marketing Tools for Small Businesses The world of digital marketing thrives on innovations, simplicity and quality content. There are billions of small businesses of all kinds and sorts and at least 20 million in the US of A alone. In the current marketing stigma, it is crucial to stay where the […]

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What are the top strategies for Internet marketing?

November 22, 2019
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Internet marketing is a key goal for many businesses these days. While it’s certainly not the case that traditional forms of marketing have gone completely out of the window, it is definitely the case that the web has been placed front and center in the focus of most people who want to get a message […]

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Are Your Marketing Efforts Falling Flat? 

November 5, 2019
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The ingredients for running a successful company are going to differ not just from industry to industry, but also from company to company. While there isn’t always much overlap, one practice that needs to be used by all companies is to create a robust and effective marketing plan or campaign. It’s through marketing that you […]

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The Ultimate SEO-Friendly Content Guide for Your Business

October 14, 2019
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There are so many pro SEO tips out there that it can be hard to know where to start. That’s why to make things easier for you we’ve created the ultimate SEO-friendly content guide for your business. Link to relevant content This should really be a given, but there’s still a large number of companies […]

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Having Trouble With Churn? Real-Time User Engagement Can Help

October 9, 2019
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Churn is a significant problem for today’s mobile brands. 90% of users are lost within 30 days. And there’s no easy fix. Many methods for reducing churn are costly and slow. Improving the user interface, for example, eats up significant development resources and requires users to get used to a new layout and navigation. Is […]

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15 Unusual Product Marketing Strategies for Tech Startups

October 3, 2019
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In saturated tech niches, it’s vital that you have a fresh marketing approach to stand out. Keep reading to discover 15 unusual product marketing strategies. Does your tech business have competition?  Well, of course, it does. The real question is how are you differentiating yourself amongst those competitors?  It would be nice to be the […]

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How Yoga Teachers Can Utilize Facebook Webinar To Succeed in Business?

September 29, 2019
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As a guru of digital marketing and many other online solutions, I would, by all means, love to discuss about facebook webinars but my keen interest in yoga urges me somehow to write on yoga and yoga teacher even before I move on to discussing the benefits of Facebook webinars. Also, though yoga is an […]

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Top 5 Strategies for Content Marketing to Boost Traffic 

September 24, 2019
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Content Marketing is the way to share your content among your relevant audience. A unique, well structured and audience targeting content plays a very crucial part to grow traffic to your blog/website. This is why all digital marketers utilize content marketing strategy to grow audience engagement as well brand reputation. If you don’t know how […]

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6 Ways to Improve Your Marketing Agency

September 20, 2019
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Being in the digital marketing business, you help your clients gain visibility in the online world. You ensure your clients that you’ll devise the perfect marketing strategy for their business, which will help them to get across to the right audience. But, the fact is while you are helping them gain visibility, reputation etc. in […]

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Selecting the best email migration managed services partner for your business

September 10, 2019
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When you think of mission-critical applications, nuclear reactors or life support systems likely come to mind. Believe it or not, email, an application we don’t think much about because it’s so interwoven into our lives, is also a mission-critical application. Loss in its availability doesn’t typically have life or death consequences, but for companies in […]

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How to Find the Right Niche When Marketing Your Products and Services

September 3, 2019
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It’s one thing to figure out what products you want to sell – it’s another thing to find out who to market these products to. As such, one of the biggest challenges of selling online is actually figuring out who your demographics are. Fortunately, there are a number of techniques you can use to find […]

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How Immersive Technology Can Transform the Face of Online Marketing

August 25, 2019
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Immersive technology is the way by which a person is shut off from the actual world and engaged in experiencing a different environment where he/she is fed with a new content, which takes the full attention of the person thereby influencing him/her to take action in a definite way. The process involves digital integration of […]

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Cryptocurrencies and Their Impact on Digital Marketing

August 22, 2019
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Cryptocurrencies have started to impact various sectors of the world economy in a slow yet gradual manner. While their effects are going to be across the industry, experts are unanimous in their opinion that the financial sector will have their greatest impact. After all, Bitcoin is already a rage and it has taken the financial […]

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How To Market Your Small Company Affordably

August 19, 2019
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If there was ever a guide on how to correctly market your business affordably, this would be it. You certainly wouldn’t hear it from corporate advertising agencies and you may even be encouraged by marketing companies both online and land based that you need a marketing team. Now while this is true, there is limited […]

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Outsourced or In-House Marketing: What is Better for Your Business?

July 31, 2019
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Digital marketing is one of the vital elements of any brand’s success – you may have an incredible product or service, but if no one knows about it, it will not do you any good. The product needs to be carefully marketed, and your brand skillfully promoted across digital channels to raise awareness about what […]

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8 ways to market your fashion app

July 29, 2019
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With headlines such as “Fashion apps are a major sales opportunity for fashion brands” dominating the fashion industry, it’s hard to ignore how well a mobile application can help you grow. These apps personalize consumer’s shopping experience and allow users to shop from their phones too. Not to mention, about 64% of the folks look […]

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