Astonishing Ideas To Make Instagram Video Content For Organic Reach


In the vibrant world of social media, Instagram has carved out a name for itself, especially when it comes to video content. A potent tool in your brand’s promotional arsenal, Instagram videos are more than just moving pictures; they are a gateway to organic reach.

This article is your guidebook, your map to explore this video landscape and unearth buried treasure through increased reach and engagement. Hang tight as we delve into a world of creative ideas for Instagram video content, from the versatile Stories format to the more long-form IGTV. We aim to harness the potential of these various formats and craft distinctive, compelling content that resonates with your audience. So prepare to embark on a journey of discovery, a quest for Instagram video content mastery. Let’s open the book of creativity and make your brand shine!

Creative Ideas for Instagram Video Content

Instagram is a diverse platform, offering an array of video formats to explore. Just as an artist plays with different colors and shades to create a masterpiece, you can mix and match various video formats to create compelling content that resonates with your audience.

Among the different formats, Instagram Stories serve as a quick bite of entertainment. Think of them as the appetizers before the main course. They’re short, engaging, and perfect for showing casual, behind-the-scenes glimpses of your brand. For instance, if you run a bakery, a quick Story on frosting a cake could be an enticing piece of content.

Next in line are Instagram Reels, the platform’s response to the short-form video trend. They’re like the catchy pop songs that get stuck in your head – short, sweet, and addictive. Use Reels to create fun tutorials, participate in trending challenges, or showcase your brand’s personality in a creative way and increase your Reels More discoverable.

Remember, the key is to be authentic, not perfect.

When we move to IGTV, we discuss more detailed, long-form content. This is your platform’s documentary channel. From in-depth tutorials to interviews and behind-the-scenes tours, IGTV is where you can dive deep and share more comprehensive content with your audience.

  1. Behind-the-scenes: Take your viewers on a tour of your workspace, or show them how your product is made. It adds a personal touch and strengthens the bond with your audience.
  2. Tutorials: If your product needs some explanation or if you are in the beauty, fitness, or cooking industry, tutorials can work wonders!
  3. Challenges: Engage with your audience by starting a challenge. This not only increases viewer interaction but also has the potential to go viral.

The key to effective video content on Instagram is not just about hopping onto the latest trend but also about experimentation and establishing a distinctive style for your brand. Like a chef adding their twist to a classic dish, infusing your brand’s personality into your video content is essential. This will ensure your videos stand out from the crowd and truly engage your audience.

The Power of Video on Instagram

Think of Instagram as a bustling city – a vibrant, dynamic hub of creation and interaction. If we stick to this metaphor, video content is the city’s beating heart, its pulse. It’s the lifeblood flowing through the labyrinthine streets, attracting more and more inhabitants to its rhythm.

Instagram’s meteoric rise as a social media powerhouse can be attributed in part to the platform’s embracing of video content. The rise of video content on Instagram has been nothing short of spectacular, transforming the way users engage with the platform, and with each other.

  • To begin with, videos generate more engagement than photos. A moving image is more captivating than a static one, and Instagram’s algorithm acknowledges this. It’s like the difference between a snapshot and a movie – there’s simply more to see, more to interact with.
  • Next, videos on Instagram have the potential to go viral. Just like a catchy tune can quickly become a hit song, a compelling video can rapidly spread across Instagram. This can exponentially boost your brand’s visibility and reach.
  • And finally, videos allow for a greater storytelling capacity. They enable brands to craft deeper, more engaging narratives that resonate with viewers on a level that photos often can’t.

So, it’s clear that video is a potent tool on Instagram, but what about its potential for organic reach? Well, this is where the video truly shines. Organic reach is the number of people seeing your content without paid distribution. And videos, due to their engaging nature, are more likely to get shared, liked, and commented on – all actions that increase your organic reach.

Consider this: On average, a video post on Instagram generates 38% more engagement than image posts. And engagement, as you might know, is a key factor in expanding your organic reach. In other words, videos could be your golden ticket to achieving widespread visibility on Instagram without spending a dime on ads.

With its combination of increased engagement, viral potential, and enhanced organic reach, video content is truly a game-changer for any brand hoping to make a splash on Instagram. So, it’s not just about creating videos; it’s about harnessing the power of video to connect with your audience, tell your brand’s story and ultimately, grow your presence on the platform. So, are you ready to dive into the vibrant world of Instagram video content and experience the benefits of increased organic reach?

The Role of Hashtags and Descriptions

Step into the realm of Instagram, and you’ll quickly find that it’s a world of its own, an ecosystem where the inhabitants use a language that’s all about hashtags and descriptions. Understanding this language is vital if you want to maximize your brand’s visibility and reach on the platform.

Think of it like this: Hashtags are the roads that lead users to your content, while descriptions are the colorful billboards that make them want to stop and engage. They’re not simply accessories to your Instagram video content; they’re essential tools to amplify your message and attract your target audience.

  1. Relevance is key. The first thing to remember when using hashtags is to ensure they are relevant to your video content. The right hashtags can connect you to users who are genuinely interested in what you’re offering, essentially acting as a tool for audience segmentation. Irrelevant hashtags might give you a temporary boost in numbers, but not in genuine engagement or conversion rates.
  2. Less is more. While it’s tempting to pepper your post with a plethora of hashtags, Instagram allows a maximum of 30 hashtags per post. However, studies suggest that using around 9 hashtags generates the most engagement. Too many hashtags can make your post look spammy and distract from the main message.
  3. Tell a story with your description. A compelling description is like a movie trailer; it should give a hint of what’s to come, enticing viewers to hit play. Use this space to ask questions, share insights, or provide a brief summary of your video content. It’s an opportunity to showcase your brand personality and make your content more relatable.

Using hashtags and well-crafted descriptions can lead your Instagram videos to the coveted Explore Page. This is like hitting the jackpot in the Instagram universe, where your content becomes visible to a much larger, yet still relevant, audience. The Explore page algorithm favors posts that have high engagement, which can be boosted by the strategic use of hashtags and engaging descriptions.

Be mindful, though, that hashtags and descriptions are not a magic wand to instant Instagram fame. They are powerful tools but should be used in conjunction with high-quality content and an authentic brand voice. It’s a delicate balance, a dance of words and visuals that tells a compelling story.

In the vast ocean of Instagram, hashtags and descriptions are your compass and map, guiding users to your brand’s unique island of content. Master their use, and you’ll be well on your way to expanding your organic reach on Instagram.


Instagram video content is a powerful tool for achieving organic reach and boosting your brand’s visibility. We’ve unpacked the numerous creative strategies you can employ, from behind-the-scenes clips to tutorials and challenges, and how each of these can fit seamlessly into the variety of formats Instagram provides for video content.

The rise of video content on Instagram is undeniable and capitalizing on this trend can significantly enhance user engagement. It’s not just about creating engaging content, but also about using effective hashtags and descriptions to drive your reach further and appear on the explore page.

In this dynamic and ever-evolving platform, your brand’s distinctive style and willingness to experiment are key. So, start incorporating these ideas into your Instagram strategy and watch your organic reach soar!

Guest article written by: Jency Margaret is an experienced social media marketer and writer who works at She enjoys creating content for social media blogs and has the ability to provide interesting content for a range of networks and platforms.