Introduction
The competitive landscape of today’s world requires individuals and businesses to have more than one avenue open for income. This helps them make their future recession-proof and provides a great way to thrive in the increasingly competitive world.
The same goes for businesses – they must find a range of marketing strategies to stay relevant in a time that is so fast-moving! Thankfully, these fast times also bring several tools to match its pace – cutting-edge technology is available for professionals to improve their businesses.
Some technologies even allow businesses to engage directly with customers. It reminds you of a few brand notifications you also get, right? They’re so innovative and instantly grab your attention. We’ll be discussing the same and more in the following sections!
Read on to simplify what it takes to grab your customer’s attention.
These 10 marketing strategies will take your business sky-high!
By now, I’m sure your marketing team has tried every single trick, from bulk emailing to championing a social channel. Still does not seem to satisfy the numbers, right? Something must be amiss, so check out the following list to see how your marketing team can become the champions!
Here’s what it takes:
1. Get Customer Insights The Right Way
Gone are the days when you chase your customers with a form to understand their preferences and views on the product. The digital era has made things much easier for businesses and customers.
Customer Data Platforms, or CDPs, have revolutionized the way businesses understand and engage with their audience. CDPs such as Salesforce CDP help consolidate data from a variety of sources into a unified platform. This helps create marketing campaigns that are so precise that buying your products will be irresistible for your customers!
Salesforce CDP also helps personalize your communications with the customers or target audience! The comprehensive data accumulated by this CDP allows businesses like you to help your marketing team enhance customer experience and loyalty. These are two of the most important things to help retain them in the long run. Competition who?
2. Put Your Money On Social Media Advertising
Ever since the paid advertising tag that you may have caught your favorite influencers display on their content, brands have been chasing them like crazy! Why not take that route and try social media advertising? Think of it as reaching out to all your customers or target audience with one option.
Use social media advertising to your advantage and reach your target audience easily. Let’s admit it – most of us are on our phones, scrolling through at least one (or all) social media platforms. This makes it great for businesses to reach their target audiences – just as you see other companies’ advertisements on your device.
Use targeted ads to focus on interests, demographics, and behaviors to increase your business’ visibility. You can also use their built-in tools to analyze the performance metrics to further refine your marketing campaigns and improve the ROI.
3. Implement An Effective Innovation Strategy
This is a no-brainer advice for all my marketing folks. An innovation strategy is key to getting (and staying) ahead of your competition. This is when you and your team need to brainstorm new ideas to adapt to the market demands. It also allows your organization to develop the business model to match the current needs.
From introducing new products to leveraging emerging technologies, the innovation strategy will help adopt new techniques. This can be immensely helpful in keeping your business relevant and competitive.
4. Ensure Your Website Is Seo-optimized
If you have been in the digital marketing sector for even a day, you will be familiar with the role of SEO. Search Engine Optimization, or SEO, is how brands float as the cream atop milk on search engines. Chances are your business will have a website that helps your customers browse and purchase your products. That’s not all you need to take care of – you must optimize the site for better reach.
I would recommend hiring a professional if you can or taking up a quick course on SEO, specifically on- and off-page. Learn how you can boost your business’ engagement. A few things to tweak while doing this step – check keywords relevant to your business, internal linking, and meta description, among others. A few off-page factors to check would be – backlinks that help you get customers from different businesses/brands.
Together, these will make your site attractive for organic traffic, turning them into potential customers.
5. Content Marketing Is Your Best Friend
As a brand rethinking its marketing strategy, it is a good idea to consider options you may have previously dismissed. Quality content marketing helps establish your brand as a thought leader. This, in turn, helps build trust with your audience because you provide them with helpful content beyond selling your product.
Try regularly posting engaging and informative content that can drive website traffic and generate leads. Think of videos, blogs, and even infographics to help achieve this. Also, check if the content addresses the audience’s interests and pain points.
Several tools, such as CDPs and search/social listening, can give you insights into this.
6. Engage In Trade Show Marketing
Just this past week, I watched a video of an influencer-turned-business mogul who convinced people to be interested in her brand through face-to-face marketing. I had to add this point to the list!
No, this isn’t through breaking your back in door-to-door marketing. Trade show marketing is where your attention should be. This marketing strategy helps provide a unique opportunity to display your services and products in a one-on-one setting.
Start by participating in industry trade shows that can connect you directly with potential clients. You will also find the opportunity to network with professionals in the industry and even learn about market trends.
Add this to your marketing strategy, and you will surely see a boost in your brand visibility, generating valuable leads.
7. Enhance Your Email Marketing Campaigns
It’s time to bid farewell to your old bulk emailing strategy to create a new way to engage through mail. Email marketing will probably never lose its effectiveness in retaining customers and nurturing leads. You should shift from the generalizing approach to a personalized one that changes your emails per customer preferences and behavior.
Send regular newsletters and customize promotional offers to keep your audience interested and informed, increasing engagement and driving conversion.
8. Explore Paid Search Advertising
Another one of the exciting innovations in social media and search engine history is paid search advertising. Google Ads, for example, is one of the most effective ways to do it. Through Google Ads, you can target specific keywords and hack your way to the top of the search results. Thankfully, you will also have SEO to help you with this!
This strategy will ensure immediate traffic comes to your website, helping you capture potential customers looking for similar products and services you offer.
9. Influencer Marketing Can Help You, Too!
Before you roll your eyes, let me tell you how effective this strategy is! Nearly 67% of the brands use Instagram for influencer marketing. If more than 50% of the brands use it, there must be some profit they see.
Partner with influencers who resonate with your brand’s values and voice to amplify the brand’s credibility. You do not just unlock significant reach; you are also establishing trust with your followers. Their endorsement can have a prominent effect on purchasing decisions.
Note: While picking the influencer, also analyze if their audience aligns with your target market. This will make your strategy even more effective.
10. Start A Referral Program
A referral program can help you turn your existing customers into brand advocates. You can incentivize referrals by offering discounts or rewards that will encourage satisfied customers to promote your business.
This is word-of-mouth on caffeine. This marketing strategy leverages the former marketing technique to gain new customers who come on board through a trusted source.
Wrapping It Up!
These ten ideas for marketing strategy will surely help your business see a boost in traffic and sales. All the points in the preceding list can help build a stronghold in the industry, guaranteeing business growth.
Which ones are your favorite? Tell us in the comments below!
Guest article written by: Sagnika is fueled with curiosity that knows no bounds, she delves into the depths of social media marketing strategies. She loves decoding the ever-evolving landscape of digital communication and business. As an avid reader, she collects knowledge on a wide array of topics, from the intricacies of human connections to the latest trends in house decor.