Creating Eye-Catching Instagram Reel Videos In Just 9 Easy Steps


With its captivating visuals and global reach, Instagram has become a significant platform for creators, influencers, and businesses. One of the most trending features of this platform is Instagram Reels, a game-changer in the world of short-form videos. This article aims to guide you through 9 easy steps to creating eye-catching Instagram Reel videos, whether you’re a seasoned content creator or just starting.

The popularity of Instagram Reels is indisputable. With millions of users scrolling through these engaging, 15 to 30-second videos daily, the potential for visibility and engagement is immense. It’s not just about making videos; it’s about making them stand out and capture attention. Whether showcasing your brand, sharing a skill, or expressing your creativity, these nine steps will help you make Reels that truly reel in the views. Strap in and get ready to become a pro at Instagram Reels!

Understanding The Basics Of Instagram Reels

Before diving into the depths of creating captivating Instagram Reel videos, we must understand precisely what they are. Unlike traditional Instagram Stories and posts, Instagram Reels are short, fun videos set to music that can be shared with your followers and discovered while exploring the app.

Some critical features set Reels apart. These include the ability to:

  • Add and edit music to your videos
  • Use a variety of filters and effects
  • Control the speed of your video

Reels typically garner more engagement and reach than other post formats, making them an absolute must for businesses and individuals. So, whether you’re looking to boost your brand or share your creativity with the world, Instagram Reels is an exciting and effective platform.

Step 1: Plan Your Content

Believe it or not, creating an eye-catching Instagram Reel video starts with a solid plan. Just like a painter doesn’t randomly throw paint at the canvas, you don’t want to create your Reel content randomly.

Start by brainstorming and deciding on a theme or topic for your Reel. This could be anything from a behind-the-scenes look at your business to a how-to guide or a fun dance challenge. The goal is to pick a theme that aligns with your brand and interests your audience.

Once you’ve chosen a theme, storyboarding is a great way to organize your ideas visually. Think of a storyboard as a comic strip for your Reel— it outlines every shot and helps ensure the video flows smoothly from beginning to end. It’s an essential tool to create a cohesive and visually appealing video that holds viewers’ interest.

Step 2: Utilize Instagram’s Editing Tools

When creating standout Reels, your best friend is undoubtedly Instagram’s array of editing tools. To access these, tap the camera icon and select ‘Reels’ at the bottom of the screen.

Filters, effects, and speed can take your video from ordinary to extraordinary. A fun filter can give your Reel a unique look, while adjusting the speed can create dynamic, eye-catching sequences. To apply a filter or effect, swipe right on the toolbar next to the capture button.

Pay attention to the power of captions, stickers, and hashtags. These tools aren’t just for fun but also for boosting your Reel’s visibility. Use captions to communicate with your audience, stickers to add personality, and hashtags to help your Reel reach new viewers.

Step 3: Add Music To Your Reels

Music isn’t just an accessory to your Instagram Reels; it’s the heartbeat that sets the tone and mood of your video. A carefully chosen track can transform an ordinary clip into a captivating narrative, making your Reels more enjoyable and engaging.

Adding music to your Reels is a breeze. Follow these steps:

  1. Tap on the ‘Audio’ icon in the editing options.
  2. Search for your desired song. Consider using popular or trending songs to boost your chance of discovery.
  3. Select the part of the song you want to feature in your Reel.

Remember, the song you choose will play a big part in setting the atmosphere of your reel, so pick wisely. The right song can elevate your content and make it go viral.

Step 4: Record And Edit Your Reel

Recording a memorable Instagram Reel starts with ensuring the shots are steady. Using equipment like a tripod or stabilizer can help achieve this. Additionally, Instagram Reels offer a timer and countdown feature, perfect for hands-free recording, ensuring you’re in the frame when you need to be.

Once the recording is done, it’s time to put on your editor’s hat. Instagram provides a plethora of editing options for Reels. Whether trimming the clips to keep only the best parts or rearranging them for maximum impact, the power of editing is at your fingertips. So, feel free to experiment until your Reel captures your vision perfectly.

Step 5: Experiment With Effects And Transitions

Now that you’ve gotten the hang of recording and editing, it’s time to add some spice to your Instagram Reels. It’s all about experimenting with effects and transitions, the secret ingredients that transform your video from mundane to magical.

Instagram Reels have many effects – from sparkles to vintage filters, there’s an effect for every mood and theme. Consider these as your digital toolbox, ready to be used to enhance the visual impact of your Reels. Or, dip your toes into the world of transitions. 

A smooth cut, a fade, or a wipe can add a professional quality to your video that keeps viewers hooked. Feel free to mix and match. Experimenting with effects and transitions can create a dynamic and engaging Reel that stands out. Remember, the goal is to create a Reel that is eye-catching and uniquely yours.

Step 6: Optimize For Instagram Reel Specifications

In the world of Instagram Reels, the devil is in the details. Creating a great Reel isn’t just about the content, but also about ensuring it fits within the Instagram’s guidelines. The optimal dimensions for a Reel are 1080 pixels wide by 1920 pixels tall. This creates a 9:16 aspect ratio, which is perfect for mobile viewing.

It’s crucial to ensure your video meets these specifications. If not, your Reel might not display correctly, reducing its impact. You can adjust the video dimensions using various editing tools before uploading it on Instagram.

Remember that quality is king. Instagram users are used to high-de

finition content, so make sure your Reels are of high visual quality. Poor resolution can impact the overall perception of your video, making it less professional and appealing.

Step 7: Utilize Hashtags And Captions

Never underestimate the power of hashtags and captions in your Instagram Reels. They play a significant role in increasing visibility and engagement. Hashtags categorize your content, making it discoverable to a broader audience. To choose relevant and popular hashtags, focus on those that align with your theme or topic.

  • Tip: A mix of broad and niche hashtags can help reach varied audiences.

Conversely, captions are your chance to connect with your audience on a deeper level. A catchy and informative caption grabs attention and encourages viewers to engage with your content.

  • Tip: Ask a question or include a call-to-action in your caption to further engage viewers.

Remember, the ultimate goal here is to create attention-grabbing Reels that resonate with your audience and stimulate interaction.

Step 8: Share And Promote Your Reel

Sharing and promoting your reel extends far beyond just tapping ‘Publish’. Maximize your reel’s reach by taking advantage of Instagram’s built-in sharing options and consider cross-promotion on other social media platforms.

  1. Sharing on Instagram: Post your reel not only to your Reels tab but also to your Feed and even consider adding it to your IGTV for increased visibility.
  2. Cross-promotion: Don’t limit your reel to just Instagram. Share it on other social media platforms like Facebook, Twitter, or Pinterest, and even your website or blog if applicable.

Lastly, take into account the power of collaborations. Teaming up with other Instagram accounts, be it influencers or like-minded businesses, can exponentially boost your Reel’s reach. Remember, your reel might also get featured on Instagram’s Explore page, further increasing its visibility.

Step 9: Analyze And Improve Your Reels

Analyzing your Instagram Reels is an essential step in creating engaging video content. This process helps you understand what works and what doesn’t, allowing you to adapt and improve your strategy.

  • Performance Analysis: Instagram provides in-depth insight into your Reels’ performance. Look for metrics like views, likes, comments, and shares to gauge viewer engagement.
  • Adjust Content: If a Reel performs poorly, feel free to adjust your content. Try different themes, effects, or music to see what resonates with your audience.
  • Learning Curve: Remember, every Reel is a learning experience. The more you analyze and adapt, the better your future Reels will become.

Keep experimenting, analyzing, and improving. Your persistence will pay off through successful, eye-catching Instagram Reels. RiseLikes play a significant role in increasing visibility and engagement.


Creating eye-catching Instagram Reel videos can genuinely be simplified into these nine easy steps. We began by understanding the basics of Instagram Reels and their significance in the current social media landscape. Then, we delved into a step-by-step guide, starting from planning content, using Instagram’s editing tools, adding music, recording and editing, experimenting with effects and transitions, optimizing the video to Instagram Reel specifications, utilizing hashtags and captions, sharing and promoting, and finally assessing and improving your Reels based on insights and performance metrics.

Remember, practice makes perfect. The more Reels you create, the more comfortable you’ll become with the platform and its features. Keep creating, innovating, and most importantly, having fun with it. Turn these steps into action and watch your Instagram Reels game level up!

Guest article written by: Stella Grace is a content developer and marketing manager who works at She has written more trending articles on social media and has a handful of experience in delivering engaging content.