It’s 2023 and Facebook ads still continue to dominate ROI-focused PPI marketing strategies. And in case you have any doubts, don’t let anyone further confuse you! Because despite the entry of new digital marketing platforms, Facebook still allows businesses to reach over 30 percent of the world’s population with its 2.96 billion user base. So … Read more →
Ready to inject new life into your B2B social media marketing strategy? Disappointed that you’re not seeing the results you expected from your digital efforts? Here’s our recipe for reinventing your social media. Every recipe starts with the description of the dish you’re going to cook, so let’s start with what social media marketing is … Read more →
Technology is affecting every part of our lives and its influence continues to increase as it becomes more sophisticated. One of the areas that has been the most profoundly transformed by technology is politics. Campaigns are almost completely fought online these days, and since the days of Obama, all candidates have had to master online … Read more →
As we are moving towards the new year 2022, technology is also changing around us. In this blog, we’re going to discuss some of the updates you gonna see in the tech world in 2022. What are the big tech giants planning? What new technology are we going to see in 2022? What’s going to … Read more →
TikTok came up on top of the list of the most downloaded applications in the world. Instagram, Facebook, Telegram and WhatsApp managed to land in the top 5. TikTok, a Chinese short video platform, has been the most-downloaded non-gaming app for over 10 months. As of October 2021, the downloads of the TikTok app reached … Read more →
Facebook, Snap, Twitter and YouTube have lost nearly $10 billion in revenue as a result of Apple changing the privacy policy settings on the iPhone, according to a Financial Times report. This recent privacy policy from Apple requiring apps to ask for permission before tracking user behavior was first introduced in April. The policy enabled … Read more →
Facebook is set to bring back voice and video call features to its main Facebook app after moving them to Messenger in 2014, according to a Bloomberg report by Kurt Wagner. Available in some countries including America, users are now able to make voice or video calls using the Facebook app. Facebook is currently testing … Read more →
The inception of blockchain as a solution to secure data is a welcome change. All the more now, as social media platforms have leveraged their pervasive presence to abuse people’s privacy constantly. It is a fact. A fact that has attracted massive public outcry in the last few years. Just last year itself, Facebook came … Read more →
Social Media has been on a rapid evolution since it has been introduced to the internet. Social media is an internet-based platform to share your thoughts, ideas, and information. One of the early appearances on social media was made by Facebook, followed by other social media platforms. Facebook was born in the year 2004 by … Read more →
The Internet will undoubtedly play a central role in marketing moving companies. A website optimized for search engines should be a priority before diving into Facebook marketing. Here, you should be able to inform yourself about the range of services you offer. It should also be possible to request a customized offer. Ideally, the website … Read more →
The vast majority of all well established and top-ranking marketing companies all have one thing in common. Can you guess what this is? I’ll give you a clue – social media advertising. It is Facebook advertising specifically. Besides all the other social media platforms, Facebook, which has been around for a lot longer than most … Read more →
Social media platforms are used widely by companies to introduce and maximize their businesses. The outreach of these platforms is huge, spread across millions and millions of users who invest their time daily in these social platforms for various purposes. Hence, using them as a tool to build businesses has grown widely. One such platform … Read more →
Did you know that up one-third of internet users log onto Facebook at least once per day? What do they do when they arrive on the social media platform? They like, share and post on Facebook, of course. If you have created a Facebook fan page, then you want to get as many Facebook page likes as … Read more →
As a guru of digital marketing and many other online solutions, I would, by all means, love to discuss about facebook webinars but my keen interest in yoga urges me somehow to write on yoga and yoga teacher even before I move on to discussing the benefits of Facebook webinars. Also, though yoga is an … Read more →
Back in 2015 when Facebook launched its ad relevance score, it served as a tool thatoffered a peep into performance of the ad. With the score ranging between 1 and 10 (depending on the positive interactions vs “hide” and “report an ad”), the marketers, at least, were able to get a sense as to whether … Read more →
With over 2 billion active users monthly, Facebook is a great way to market your business or service whether through ads or Facebook pages. But while Facebook pages allow brands and personalities to gather followers and post updates, Facebook groups are more effective in building a community, a loyal follower base, and fostering meaningful discussions. … Read more →