How to use audience insights for better audience targeting 

One of the main reasons that marketers love audience insights is because it provides opportunities for specific groups of people to be connected with. Audience insights provide unparalleled understanding about consumers, based on factors like their age, gender, interests and behaviours.  Keep reading to find out how audience insights can be used to better target … Read more →

5 Elements of Persuasion You Can Use on Your Website to Inspire Your Audience to Take Action

Every design element on your website should be taking your visitors by the hand and leading them into taking action. Whether it be to make a sale, opt-in to a mailing list, or connect with your company on Facebook, if a visitor leaves your site without doing anything, it has failed in its job. Here … Read more →