A lot of people argue that website traffic is merely vanity metrics, seeing how you have no idea how many of these people actually have a chance of becoming paying customers. Still, this is definitely not so. While it is true that a low conversion rate has a way of diminishing the influence of your traffic, the same goes the other way around.
For instance, even if your site’s conversion rate was 50 percent (which is virtually impossible), with traffic consisting of only 10 people, this would still be a not-so-impressive number of 5 customers. On the other hand, an average conversion rate of 2.35 percent with traffic consisting of 1000 visitors brings you about 24 customers. This being said, here are four best ways you can drive more traffic to your website.
1. Become a contributor
Sometimes, the best way to get more audience on your blog is by guest blogging. You see, if you create content that is good enough, people are bound to start paying attention. If they like your style, opinions or even the insight you have to offer on the latest occurrences in the niche, they might think about paying a visit to your blog and seeing if there is something they might find useful.
2. Think about traditional lead generation
One of the things you need to keep in mind is that people are getting quite suspicious towards friend requests, inbox messages and even emails from an unknown third party. The Internet has created a buffer zone of anonymity between you and your target audience and there is virtually no way for them to know who is on the other side. This is why traditional means of lead generation, such as telemarketing, might be particularly effective. This way, they can rest assured that the person on the other end of the line is a human and not a spambot. Those who find this idea interesting can visit a website of a renowned company dealing in telemarketing from Australia in order to learn more.
3. SEO services
While previous two means of driving traffic focus on leaving a digital breadcrumb trail for your leads to follow, SEO takes a completely different approach to this problem. By optimizing your website for various devices, improving its content, as well as proper keyword research and utilization, this marketing method can ensure that your online visibility is drastically improved. What this means is that you increase your chances of being found even by those who are not actively looking for you. The best part of this is that most SEO experts target niche-related keywords, which means that it mostly appeals to qualified leads.
4. Social media marketing
Finally, probably the easiest way to drive more traffic to your website is by sharing your content on social media and encouraging others to do so, as well. Still, this is not as simple as it may seem. For starters, you need to make sure your headlines are compelling enough for people to click on them but then again, you need to do this subtly so they don’t seem too clickbaity. Additionally, you need to plan towards the future and share content of others in hope that they will do the same for you once the time comes. One last thing, you need to learn how to write quality content and therefore make people want to share it.
Even though there are many other ways of boosting your traffic, like creating a quiz, hosting a webinar or even making a podcast, the above-listed four should definitely be your first step. Reasons behind this are numerous, but the most important two are the fact that they are most cost-effective and have, by far, the greatest outreach.
Guest article written by: Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.