Article marketing can be a great way to drive traffic to your site. One of the best article directories, EzineArticles, get hundreds of thousands of visitors a day. EzineArticles allows you to submit your articles to their directory, for free! But getting the EzineArticle users to take a look at your article is a completely different story, so how should you achieve that? With a compelling article headline of course.
Making sure that your headline stands out is important. Your headline is competing for views with everyone else, so you should also make sure to include your keyword phrase in the headline, to make it more effective. After all, the article headline is your first opportunity to catch the eye of any visitor, searching for topics relevant to your article.
The “In Your Face” title
Like the name suggests, this title confronts the reader and compels them to see what you have to say. A title that follows this sort of style might go like “Your Blog Will Fail Unless You Do These 5 Things”.
The “Shock And Awe” title
This type of title tries to get your visitor to react, by triggering some emotion from of them. If you achieve this, they will be compelled to read your article. One way of ensuring that is to make sure the title provokes either a positive or negative emotion, preferable a strong one. Both ways are effective.
The “Do You Know What I Know” title
This title gets the attention of the reader by asking a question and going after their curiosity. Here is a good example of this title type, “Do You Know The Top 3 Methods To Monetize Your Blog That The Experts Would Never Reveal?”. That’s an article most blog owners would like to read.
Effective article titles are really important if you want to get people to read your articles. All you have to do is spend a few more minutes to come up with better article title and I guarantee you will start to see immediate results.
But when you’re thinking of headlines for your blog posts, there are some things you should try to avoid, such as:
- Don’t be original
- Don’t blend in
- Don’t be clever
- Don’t get desperate
- Don’t ignore your readers
- Don’t ignore your peers
- Don’t ignore social media
- Don’t ignore your personal style
- Don’t ask for opinions
- Don’t settle
- Don’t sweat the failures
- Don’t ask too much
Find out why in Jonathan Morrow’s Don’t Do These 12 Things When Writing Headlines.
What’s your favorite way of coming up with great headline?