One month ago I wrote about a new cookie law, already approved in the EU, which would require user consent before a website is allowed to place cookies on the users computer.
Even though the law was actually already approved, it was not carried into effect yet and thank god for that. Had it been, many online businesses would have lost a big chunk of their income through advertising and affiliate sales, since no ordinary Internet user would ever allow placing a cookie to “track him” to a certain affiliate, in case he would eventually go and buy a product.
Long story short, it seems that in the original wording of Act, somebody had issues distinguishing between cookies and adware, which is why cookies also ended up being included, according British law site Out-law.com.
It’s still uncertain how it will be implemented in local laws throughout Europe, if everything will just stay as it is now or if they will require browsers to change settings to “reject cookies by default”, but ask users upon installation/launch if they wan’t to accept cookies once and for all.
I hope we can continue like we do now, where all browsers allow cookies per default but you can change the settings if you like. If browsers were to ask users whether or not to always allow cookies, I’m afraid most of them will say “no thanks” and that would be bad for advertisers, webmasters, affiliates and the users themselves.
Bottom line, the cookie law has crumbled and is no longer as feared as when it was initially approved.